The Secret Shopper Files

In our second episode of the Secret Shopper Files, this time we deliver a Strategic Market Report in Auckland, New Zealand.

We were surprised that not only were vital points of difference missing, but also something even more important- the ability to connect with the prospective client on a person to person level.

In this episode, we spend quality time on how you can improve with your prospective client service experience, but also discuss what type of content you could be teaching and educating with your prospective clients so that you can dominate and lead the market.

Plus we reveal a sample fee analysis based on what agents should be charging in the Auckland area and how additional fees could be earning an agency of 300 doors/managements another $127,000 per year.

Like in the Secret Shopper Files Episode #1- We found this marketplace READY to be DOMINATED by a quality agency.

Michael Sanz leads the podcast supported by Darren Hunter and Deniz Yusuf.

For more information on getting a Strategic Market Report done for your marketplace go to secretshopperfiles.com or go to https://inspiredgrowthtraining.com/strategic-market-report

In our first 'pilot' episode of 'The Secret Shopper Files' Michael Sanz discusses how his team 'secret-shopped' 14 agencies in Adelaide (South Australia).

With the selected offices spread across half of the metro area, the 'rack-rate normal' management and leasing fees Adelaide is known for have been discounted by FOUR PM focussed agencies (that you'd think would be at the 'higher end' of the fee-charging).

We also reveal some surprises with their 'points of difference' and have a revealing chat about the overall service experience.

Together with Darren Hunter and Deniz Yusuf, Michael Sanz reveals the GOOD, the BAD and the UGLY (without revealing the agencies involved) and have some fun along the way to encourage all agencies everywhere to get GREAT at competing on service and value, instead of competing on fees and a 'race to the bottom'.

Ten agencies were ‘Secrets Shopped’ on the beautiful Sunshine Coast which is home to Australia Zoo and is based about 1-hour drive north of Brisbane in Queensland, Australia. Aside from a level of a ‘relaxed’ culture in dealing with a new business inquiry, our calls was very much a ‘conversation-based’ experience. Their points of difference were regretfully ineffective along with some of the lowest fees we have seen in Australia. Listen to Episode #7- The Sunshine Coast Files for hints, tips, and teaching for you to go to the next level in winning your new business inquiries at your FULL FEES! Enjoy!

Calling ten agencies in Phoenix Arizona (USA) we were confronted not only with poor and ineffective points of difference, but also the person taking the inquiry not taking responsibility for providing the information we needed. Furthermore, with so many fees not being charged and a packet of money left on the table, our Secret Shopper Files episode in Phoenix is quite an eye-opener on how to be more effective (and how ‘not to be’) when taking new business inquiries. If you want to really grow- watch/listen to this episode.

When we were commissioned to ‘secret shop’ TEN competitor agencies in Wellington NZ we were not prepared for what we experienced. In this podcast, you will find out what happened when ALL of the agencies we contacted really didn’t have any ‘care factor’ whatsoever when dealing with our new business enquiry! Most of them simply told us to ‘read our website’.

Plus we reveal the PM fees we encountered (and the lack of), and what particular fee they could be easily charging more for.