The Profitable Website: Digital Marketing Secrets For Small Business Success

If you’re a local business, your digital marketing ad budgets are blowing up! It's no secret that most of us spend a lot in ads. But what if I told you that you can reach your perfect customer for just 1¢?

Remember those radio ads that you hear while tuning in to your favorite radio station growing up? (Some of those jingles are STILL stuck in my head to this day. My SoCal peeps definitely remember the Toyota dealer where you “wouldn’t have got a lemon!”)

It just goes to show that they stick and are maybe TOO effective! Today, this has evolved into Spotify ads and I'll introduce to you in today's episode this new underused and under the radar way of reaching your customers. All you need is a great offer to get started so let's get to it!

Here are the highlights of this show:

03:48 - What will make your ad successful

05:10 - The essentials of an effective Spotify Ad

09:06 - Step-by-step on how to create your own 30-second Spotify ad

15:53 - The power of Spotify ads - how your business can benefit from it

If you don't have a big marketing budget, and you fit certain criteria, Spotify ads are the way to go. It can totally help you target local customers effectively with very little money.

What are you waiting for? Go for it and I'll see you next week on the Profitable Website podcast where I'll show you the step-by-step to create highly effective ads.

Links mentioned:

canva.com

adstudio.spotify.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

The other day I was watching a rerun of Seinfeld.

It was one of my favorite episodes where George was getting changed after swimming in the pool and Jerry's girlfriend walked in on his ‘shrinkage’.

I was laughing my head off.

And it got me thinking...

Why do we even watch re-runs in the first place?

Well, it turns out humans love predictability and get hooked on nostalgia (and of course a great storyline).

But not every story is created equally.

Some are entertaining, others are more inspiring.

For example...

Have you ever read an ad or watched a video and been completely entranced by the story?

It almost feels like you forget you’re being sold to, right?

That’s one of the many reasons why I love to strategically use stories all over my clients’ websites.

Whenever I review a website, I’m always paying attention to how well the business owner positions the customer as the hero and themselves as the guide.

(That’s the secret sauce to selling without selling by the way).

But a common mistake I see with my students' websites...

Is that their stories lack meaning and emotional connection to the intended person (that’s your customers).

That’s where my guest Jules Dan can help you.

On today’s podcast, we’ll help you fill those story gaps. (LINK)

I recently did a podcast with him on his show, Storytelling Secrets.

I was curious when he mentioned you can easily write great copy by using stories from past customers...

Using an interview.

So I invited him on today to teach you...

How to suck the stories out of your ideal client/customers and use them in your marketing.

So, if the hardest part for you is knowing what to actually say in your stories...

Jules and I discuss a simple 4 step strategy you can implement today.

Get to know more about Jules in the Storytelling Secrets Podcast: https://storytelling-secrets.simplecast.com/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

One of my favorite things to do is to hop on coaching calls with up and coming small businesses. I love seeing my students walk away smiling with an action plan.

Coaching calls that trigger lightbulb moment for my students, really light me up (see what I did there?).

Okay, but seriously!

That’s because just one simple tweak can change a new business owner's life.

And today I’m excited to share with you one of those coaching calls on the podcast today.

I’m chatting with Jessie and she’s been running a lot of FB and Google ads to her subscription box website.

She’s getting people to her site, but they’re not converting.

Now, normally I don’t talk about e-commerce stores (I’m much more geared towards service-based businesses).

That being said, there were so many great lessons in here I know you’d find extremely valuable for YOUR business (especially if you have trouble getting your FB or Google ads to convert!).

This episode is packed with tips, so bring your notepad.

Here’s a little sample of today's podcast.

**The biggest red flag I see most new Facebook advertisers make. Fixing this one simple thing could mean thousands to your bottom line.

**The critical question to ask yourself that clicks ‘reset’ on your ads when nothing seems to work. When nobody is buying it always comes down to answering this question

**How to ramp up the conversions of your ads. Most business owners have these little nuggets hidden in their office clutter (and no, it’s not a testimonial).

**Close more sales on your Google AdWords. Quickly diagnose why your people are clicking but not converting. This one tweak saves you hours of needless testing and puts money back in your pocket.

**The TRUTH about bad product images and why they scare away fresh clicks to your website. You’ll be shocked to hear how easy it is to turn a crappy product photo into an irresistible offer.

This week's podcast is dedicated to helping you demystify why your FB & Google ads might not be converting the way you want them to.

And by the way I LOVED doing this, so keep an eye out for these in the future.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want to grow your business by utilizing all that the web has to offer through sales funnels? Wondering what the heck a sales funnel even IS?

We have the amazing Gavin Bell on this episode — and believe me, this conversation is pure GOLD! He's gonna clear up any confusion about sales funnels, and let you know exactly how you can get started. He has amazing advice for you on how to make your sales funnels effective - and this applies to any type of business, but especially for service businesses out there! He'll give us the low down on what to do and what not to do to make those warm leads into converts.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training