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The Profitable Graphic Designer

The Profitable Graphic Designer

Kady Sandel

Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
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Top 10 The Profitable Graphic Designer Episodes

Goodpods has curated a list of the 10 best The Profitable Graphic Designer episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Profitable Graphic Designer for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Profitable Graphic Designer episode by adding your comments to the episode page.

The Profitable Graphic Designer - 94 The Client Pipeline Roadmap

94 The Client Pipeline Roadmap

The Profitable Graphic Designer

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02/13/24 • 24 min

Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to reel in potential clients from various sources. Then, we'll dive into Lead Qualification, helping you spot the gold amidst the rocks. Next up, we'll discuss the art of Engagement, where you'll discover how to connect with your audience on a whole new level. After that, it's Conversion time – turning leads into loyal clients. But it doesn't end there; we'll explore Client Relationship Management and the magic of Retention and Referrals. Lastly, we'll dissect Analytics and Optimization to ensure your pipeline is always running at peak performance. Get ready to transform your design business and take it to new heights.

You will learn:

  • How to identify your ideal clients and attract them effectively.
  • The secrets of lead qualification to save you time and energy.
  • Strategies to engage your audience and build lasting connections.
  • The art of converting leads into paying clients.
  • Techniques for client retention and harnessing the power of referrals.

Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/make-money

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

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The reason most freelancers struggle is not because their design skills are not good enough. It is because they are thinking like freelancers, not business owners. If you are tired of chasing projects, lowering your prices, and constantly starting from scratch, it is time to fix this.

Today, I am breaking down exactly why most designers stay stuck and how to shift into building a profitable design business that finally pays you what you are worth.

You will learn:

  • Why better design skills are not the answer
  • How your pricing model is keeping you broke
  • The mindset shift you need to stop freelancing and start building a business
  • What systems actually help you work less and make more

For your next website design project check out wix.com/studio

Aventive Academy’s Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Client Portal for Designers: https://aventiveacademy.com/client-portal/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

Mockup Magic: https://aventiveacademy.com/mockup-magic/

Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

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The Profitable Graphic Designer - 130 Why Most Designers Struggle with Consistent Income (and How to Fix It)
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10/22/24 • 23 min

Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.

You will learn:

  • How to shift your mindset from freelancer to business owner for reliable income
  • Effective lead generation techniques to ensure a steady stream of clients
  • The importance of diversifying your client base to reduce financial risk
  • Strategies to automate and streamline your sales process for growth

Pour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!

Aventive Academy’s Resources:

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

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The Profitable Graphic Designer - 140 3 Best Ways to Find Freelance Design Clients in 2025
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12/31/24 • 26 min

2025 is here, and it’s time to attract the high-paying design clients you’ve been dreaming of. If finding clients has felt overwhelming or inconsistent, I’m sharing three powerful strategies to help you stand out and build a thriving design business this year. These proven methods will help you connect with the right people, showcase your expertise, and create a steady pipeline of clients who value your work.

You will learn:

  • How to use networking to create genuine opportunities and referrals
  • The steps to build an online presence that attracts dream clients effortlessly
  • How to master proactive outreach and position yourself as the go-to expert
  • The biggest mistakes designers make when finding clients—and how to avoid them

This is your year. Grab your notebook, and let’s transform the way you find clients in 2025!

Aventive Academy’s Resources:

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

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Welcome to another episode of The Profitable Graphic Designer Podcast! In this episode, we're excited to have Kyle Courtright joining us. Kyle, a visionary who rejected the traditional 9-5 grind, has been making waves in the freelancing world. His impressive client roster includes big names such as PayPal, Toyota, Chipotle, Walmart, NVIDIA, NFL, NBA, and the USA Olympics. But that's not all—Kyle also manages two additional companies! One, Logo Wave, is dedicated to recognizing exceptional design work, adding value to organizations and boosting careers. The other is a subscription-based design service. Curious to learn more? Tune in to find out!

In this episode, you will learn:

  • How Kyle got these amazing Fortune 500 companies as a graphic designer.
  • What platforms he uses to land design clients, and not just any client but high-value and high-paying clients.
  • If LinkedIn is worth the effort + a personal story of posting every day for 6 months with no results.
  • How he manages to work only 20-30 hours a week while running 3 design companies.
  • If SEO is still relevant and what you can do to get in front of potential clients that Google and search for your services.

This episode is super valuable, and I am sure you’ll love it!

About Kyle Courtright:
Kyle Courtright is an award-winning designer, mentor and author specializing in brand design. He's worked with 650+ entities in over a decade including widely recognized brands like PayPal, Toyota, Walmart, Chipotle, Lowe's, NVIDIA and USA Olympics. Kyle is the founder of Logo Wave, a reimagined logo awards platform recognizing and rewarding designers, bringing additional value to their creative services for positive career impact. He's also the founder of Etch, a productized brand design agency with a small but mighty team of ten. He also created the Logo Inspiration Generator Tool and authored The Ultimate Guide to Logo Design, now purchased by designers spanning 6 continents and over 50 countries. He's passionate about helping designers reach their career goals and leveling up their creative craft!

etchdesign.co | courtrightdesign.com | logowave.comlinkedin.com/in/kcourtright | x.com/kcourtdesign | x.com/mylogowave

Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

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The Profitable Graphic Designer - 138 How I Automated My Design Business and Took a Month Off
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12/17/24 • 25 min

Tired of feeling like your design business would collapse if you stepped away for even a week? I’ve been there, and I’m here to tell you it doesn’t have to be that way. In this episode, I’m sharing exactly how I automated my branding agency, hired a team I trust, and took an entire month off—without losing clients or momentum. I’ll walk you through the tools, systems, and mindset shifts that made it possible for me to work just 15 hours a week when I’m in the office and confidently step away when I’m not. If you’ve been wondering how to scale your business while actually creating more freedom for yourself, this episode is for you.

You will learn:

  • How to build a team you can trust to handle your client work
  • The tools I use to keep my agency running smoothly, including Gmail, Trello, Slack, and WhatsApp
  • My approach to batching tasks and planning ahead to free up time
  • The weekly schedule that helps me stay focused while working fewer hours
  • Why shifting your mindset is the first step to building a business that works for you

Take a moment for yourself, grab your favorite drink, and let’s get started on building a business that truly works for you!

Aventive Academy’s Resources:

Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Free Client Portal for Designers: https://aventiveacademy.com/client-portal/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

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The Profitable Graphic Designer - 160 How Delegation Helped Me Work Only 4 Hours a Day as a Designer
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05/13/25 • 27 min

If you’re still doing everything yourself, this episode is your wake-up call. I’m sharing how I went from working nonstop to running my design business in just 4 hours a day. You’ll hear exactly what changed, how I started delegating, and how tools like Wix Studio can help you simplify without hiring a developer.

You will learn:

  • How to identify which tasks to delegate first
  • What systems you need to hand off work easily
  • Why doing less can actually increase your revenue
  • How platforms like Wix Studio streamline website design for your clients
  • What mindset shift helped me finally let go

Pour your favorite drink, open your notes, and start thinking like a Creative Director.

Aventive Academy’s Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Client Portal for Designers: https://aventiveacademy.com/client-portal/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

Mockup Magic: https://aventiveacademy.com/mockup-magic/

Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

bookmark
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The Profitable Graphic Designer - 149 How Smart Designers Are Using AI to Scale Their Business
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02/25/25 • 24 min

AI is shaking up the design industry, and the smartest designers are using it to work faster, scale their businesses, and increase profits. I’ll show you exactly how I use AI in my branding and design agency to streamline workflows, enhance client communication, and automate marketing. If you’ve been wondering whether AI is a tool or a threat, this episode will give you the clarity (and strategy) you need.

You will learn:

  • How to use AI to create mockups, proposals, and marketing content
  • The best AI tools to automate client communication and admin work
  • Why AI isn’t replacing designers – but those who use it are getting ahead
  • Ways to integrate AI into your design process without losing creativity

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:

Mockup Magic: https://aventiveacademy.com/mockup-magic/

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Client Portal for Designers: https://aventiveacademy.com/client-portal/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

bookmark
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The Profitable Graphic Designer - 157 What Separates $3K Designers from $10K+ Designers
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04/22/25 • 22 min

Most designers stay stuck at $3K projects because they’re pricing wrong, targeting the wrong clients, and positioning themselves as just another freelancer. The difference between a $3K designer and a $10K designer isn’t design skills. It’s how they run their business. In this episode, I’m breaking down exactly what separates the two with real examples you can apply today.

You will learn:

  • Why pricing by hours or deliverables is killing your income
  • How to position your services so clients happily pay $10K or more
  • What high-paying clients actually care about (it’s not your portfolio)
  • How to stop selling logos and start selling solutions
  • The mindset shift that helped me go from $3K to $12K projects

Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!

Aventive Academy’s Resources:

$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

Client Portal for Designers: https://aventiveacademy.com/client-portal/

The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

Mockup Magic: https://aventiveacademy.com/mockup-magic/

Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

12-Week Business Program for Designers: https://aventiveacademy.com/profit

Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f

The Creative CEO Accelerator: https://aventiveacademy.com/accelerator

bookmark
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The Profitable Graphic Designer - 163 What Clients Actually Look for in a Brand & Web Designer
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06/03/25 • 32 min

Most designers focus on making things look good, but that’s not what high-paying clients are actually looking for. They want clarity, confidence, and someone who understands how design impacts their business. In this episode, I’m breaking down what clients really care about when they’re hiring a brand or web designer and how you can stand out by showing up differently. You’ll learn how to position yourself as more than just a designer, build trust instantly on your website, and shift from selling deliverables to selling real outcomes. Whether you’re still undercharging or ready to start landing premium clients, this episode will show you what actually closes the sale.

You will learn:

  • What clients really want when they hire a designer
  • Why brand and web together create higher-value offers
  • How to sell strategy without calling it strategy
  • What to show on your website to build fast trust
  • The mindset shift that helps you book premium clients with confidence

Grab your notebook or go for a walk. This episode will change how you talk about your work.

And if you want to start offering web design without dealing with code or tech stress, check out ⁠Wix Studio⁠. It’s built for designers like you who want to keep full creative control and add more value for their clients.

Aventive Academy’s Resources:

$12k Client Attraction Masterclass: ⁠https://aventiveacademy.com/attract-clients-workshop/⁠

Client Portal for Designers: ⁠https://aventiveacademy.com/client-portal/⁠

The Wealthy Client Blueprint: ⁠⁠https://aventiveacademy.com/wealthy-client/⁠

Mockup Magic: ⁠https://aventiveacademy.com/mockup-magic/⁠

Brand Guidelines Template: ⁠https://aventiveacademy.com/brand-guidelines/⁠

12-Week Business Program for Designers: ⁠https://aventiveacademy.com/profit⁠

Join My Weekly Newsletter: ⁠https://aventive-academy.ck.page/0fc86a336f⁠

The Creative CEO Accelerator: ⁠https://aventiveacademy.com/accelerator

bookmark
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FAQ

How many episodes does The Profitable Graphic Designer have?

The Profitable Graphic Designer currently has 164 episodes available.

What topics does The Profitable Graphic Designer cover?

The podcast is about Design, Podcasts and Arts.

What is the most popular episode on The Profitable Graphic Designer?

The episode title '94 The Client Pipeline Roadmap' is the most popular.

What is the average episode length on The Profitable Graphic Designer?

The average episode length on The Profitable Graphic Designer is 30 minutes.

How often are episodes of The Profitable Graphic Designer released?

Episodes of The Profitable Graphic Designer are typically released every 7 days.

When was the first episode of The Profitable Graphic Designer?

The first episode of The Profitable Graphic Designer was released on Apr 5, 2022.

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