The Profitable Graphic Designer
Kady Sandel
Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
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15 Client Red Flags to Watch For
The Profitable Graphic Designer
06/28/22 • 25 min
We’ve all had them: the design client who wants to pay “in exposure,” who asks their entire family for opinions on your logo, who complains about all their previous designers...
In today’s episode, Kady Sandel shows you the freelance client red flags to watch for, with plenty of examples from her own business. Learn how to spot potential headaches before accepting a project, set and hold your boundaries, and land better clients that value your work and expertise (and that you genuinely love working with!).
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
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13 My 5 Biggest Freelance Marketing Mistakes
The Profitable Graphic Designer
06/14/22 • 21 min
There are things you should do to market your graphic, web, or brand design business, and other things you should definitely NOT do! In this episode, Kady Sandel dives deep into the 5 biggest marketing mistakes that cost her time, money, and clients when she was starting out as a freelancer.
From awkward networking events to social media blunders to wasted advertising money... hear her personal freelancing stories, as well as how to avoid these mistakes so you can land $12k+ design clients faster.
This episode will help you revitalize your marketing and learn what strategies DO work to hit six figures in your freelance design business!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

08 Scared To Niche Down? Listen to This Episode!
The Profitable Graphic Designer
05/10/22 • 25 min
You have heard the industry advice to niche down in your design business... but you might be afraid you will lose potential clients. Let’s bust that myth and show you the behind-the-scenes of what happens before and after you niche down!
In this episode, Kady gives you a full view of her design business before and after she embraced a niche – including her financial numbers. Learn how to choose a design niche that will be profitable, plus what you need to change in your messaging to be seen as an expert.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

11 How to Brand Your Design Business
The Profitable Graphic Designer
05/31/22 • 18 min
You already know that branding and design are important... but how important are they to your own freelance design business? In this episode, Kady Sandel shows you the strategy of what your own logo, designs, colors, and fonts need to look like to attract high-paying freelance design clients.
Learn what visual designs $12k brand, web, and graphic clients care about the most, where you should put your attention as a freelancer, and what to do if your visual branding isn’t working.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

10 Design Skills vs. Business Skills: Which Do You Need?
The Profitable Graphic Designer
05/24/22 • 13 min
How good of a designer do you need to be before you can sign freelance clients? Will improving your design skills help you grow your business? If you feel like you’re constantly improving your portfolio and doing sketches, but STILL not catching the interest of high-paying clients – this episode is for you!
Kady Sandel shows you the right balance between design skills and business skills so you can get unstuck, attract $12k+ freelance design clients, leave your 9-5, and finally feel confident in your freelance design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

09 How Much I Charge as a Designer
The Profitable Graphic Designer
05/17/22 • 19 min
In this episode, Kady Sandel takes you behind the scenes of her pricing journey as a freelance designer: from doing projects for free, to charging $65 for a logo on Craigslist, to charging $18,000 for a branding package within just a few years!
Learn how to upgrade your mindset, raise your rates, sell bigger packages, attract higher-paying clients, and make a living with your design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

12 What Does a $10K Month Look Like?
The Profitable Graphic Designer
06/07/22 • 16 min
In today’s episode, we talk numbers: specifically, the math of how you can get to a $10k month as a freelance graphic, brand, or web designer!
Kady Sandel breaks down the numbers of how you can hit six figures in your design business in a way that feels manageable, possible, and fun. There are a lot of ways you hit $10k per month, and some strategies require more work than others – let’s dive into the details together.
If you usually feel intimidated by math, be sure to join us for this episode to gain a new perspective & feel empowered to sign $10k+ clients in your design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

07 Design Proposals That Clients Say Yes To
The Profitable Graphic Designer
05/03/22 • 26 min
Are you constantly sending proposals to potential freelance clients, then never hearing back? Or maybe you’re confused on when to send a proposal at all! In this episode, Kady shows you how to create freelance design proposals that sell. Learn what your proposals need, the exact workflow of when to send one (without wasting your time), plus the biggest proposal mistake that is killing your sales.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

06 Why Your Competitors Don’t Exist
The Profitable Graphic Designer
04/26/22 • 18 min
There are millions of freelance designers out there... but in the end, none of them are competing with you. What?! In this episode, Kady will explain this concept and show you how to stop comparing yourself so you can make more money in your graphic, brand, or web design business. Learn how to do competitor research without getting jealous or deflated, plus how to stand out from them without even trying.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com

14 How to Get a Design Client Tomorrow
The Profitable Graphic Designer
06/21/22 • 15 min
Looking to grow your freelance design business ASAP? In this episode, Kady Sandel shares her simple 2-step strategy to help you to land freelance graphic, brand, and web design clients in the short term – like tomorrow! Learn how to get clear on who your next client is, contact them with confidence (even if you’re an introvert!), plus the long-term marketing tactics you can start using today.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
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