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A few articles I read (and wrote) over the past week have been bouncing around my head. And, I think, they are tied together.
In this podcast episode, I attempt to bring together the following thoughts (and the impact on communications and marketing)...
Change: Staying still doesn’t work for innovative companies (or minds)
Margins: Business folks think in margins and creative product folks believe in more than just marginal changes
Costs: The costs of not changing or thinking big enough may be a short-term decline in sales and a long-term decimation of the brand
More...
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08/29/22 • 10 min
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