In this episode of the Marketing Detective, we solve the mystery around the Microchip shortage taking place in the Automotive Industry. My guest is Michael Apple, who has spent over 30 years in the automotive industry. Beginning his career with J. Walter Thompson that would become GTB. We talk about the shortage, how we got there, what is the timeline to get those in vehicles, and what dealerships should be doing right now.
06/25/21 • 25 min
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