The Marketing Detective

I sit down with a friend, mentor and acclaimed author Jim Doyle about his new book, SELLING WITH A SERVANT'S HEART to talk about his 50 years in the media sales space. We discuss the constant evolution of our industry, and some valuable lessons he has learned along the way. The Book is must read and the conversation deserves a listen.

He is a lawyer, an author and happens to have a pretty famous brother, but here the story behind the man. Brian Cuban, brother to Mark Cuban, opens up about his life, childhood, addiction recovery, and the release of his first legal thriller, THE AMBULANCE CHASER.

One of the biggest products to emerge out of the Pandemic are QR Codes. We used them at restaurants, and now they are every where. On today's episode we are talking about QR Codes are now being used in marketing and advertising. My guest today is Meghan Glenn, Digital Sales Manager for WGN TV in Chicago. She will demonstrate how she is using this technology to increase engagement across TV & Digital.

Coming out of Covid local businesses are facing a lot of challenges and even more opportunites to reach their target audience. My guest today, Lindsay Wells-Putt, has worked with hundreds of local businesses around the country in her career. She shares her advice on what local businesses should be doing today, tactics to deploy, overcoming challenges and making sure those campaigns are running effectively and efficiently.

In this episode of the Marketing Detective, we solve the mystery around the Microchip shortage taking place in the Automotive Industry. My guest is Michael Apple, who has spent over 30 years in the automotive industry. Beginning his career with J. Walter Thompson that would become GTB. We talk about the shortage, how we got there, what is the timeline to get those in vehicles, and what dealerships should be doing right now.

In this episode of the Marketing Detective we talk about what could be the second ROARING 20's in the United States and how the Digital Evolution will pave the way for new economic growth. What is changing, what is going away and how local businesses need to prepare. My guest is the Vice President of Digital for the TVB, David Buonfiglio. With his 21+ years in Digital he brings his insight to our conversation.

A bittersweet episode with Ron Corning and Yolanda Williams as we celebrate the lives of our mother's have all passed away in the past 18 months. We find strength in their life and the legacy they left behind. Grab a tissue, you are gonna need it.

Texas was hit with $200 Billion storm in February 2021. The failure statewide was a perfect storm with the power grid just 15 minutes from complete collapse. Consumers are left to fight with their insurance companies to get their fair claim. My guest is Will Allan of the Will Allan Law Firm. We talk about when to call a lawyer, what to look for in your insurance policy, and changes to Texas legislation that will have impact on your claims in the future.

My guest today is a Digital Guru who began her sales journey as a receptionist in San Antonio, TX and is now the Digital Sales Manager at WPIX (Pix 11) in New York City (the number one market in the U.S.). We will be talking about her career and that journey and will dial into the 7 Digital Trends to Lookout For in 2021

On first episode of Season 3 of Marketing Detective, I sit down with Jason Stein, CEO of Flat Six Media and President and Corporate Development Officer for MotorMindz. He is an expert in all things automotive. We talk about the Chip Challenge, the recovery of the industry, what Marketers should do in working with dealerships, and even Flying Cars!!! Stein has worked across 32 countries helping overcoming challenges for OEM's, suppliers, dealers and technology. Check out his CARS & CULTURE with JASON STEIN on SiriusXM radio Business Radio 132 or his podcast of the same name.