"Advertising for Skeptics" by Bob Hoffman
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.
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https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman
07/10/20 • 61 min
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