Learning fast and under a tight time deadline, Kevin Iaquinto and his team put on Blue Yonder's "Icon" event - online. Lots of actionable advice in this episode including working with your own execs, what to look for in a strong platform and some very surprise findings - especially around the behavior of your online audience!!
#virtualevents #eventplanner #eventpro #CMO #marketing
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www.markjeffries.com
05/25/20 • 31 min
The Mark Jeffries Event Podcast - Kevin Iaquinto, Blue Yonder
Transcript
You are listening to the Mark Jeffrey's event podcast, episode three.
Speaker 2We were amazed. The turnout was unbelievable. At the end of the day, it turned out to be the largest company event ever held in our history. We had over 5,500 attendees. Wow. Um, and for a free event , um, roughly 90% of our registered attendees actually showed up. And of those that showed up, they stayed online for almost f
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