Alison Masters, Silver Agency

Our events are all online - but does that change the Marketing ask? What should be front of mind when branding, explaining and telling the stories that drive your next event or online session.
We are lucky to get to spend some time with Alison masters, CEO of the UK's Silver Agency which has offices in London, Cheltenham and Austin, Texas. Alison shares interesting perspectives as well as explaining how to ensure your message is compelling and targeted at the right people.
Plus I reveal why pre-recorded won't keep you awake at night and how I actually got into this industry of ours!
A very British episode indeed!
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mark@markjeffries.com