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The Insurance Marketing and Advertising Podcast - IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

The Insurance Marketing and Advertising Podcast
IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.

09/03/14 • -1 min

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