You’re wasting your marketing budget

Episode 8: You’re wasting your marketing budget

In this episode, we define waste vs learning, why trusting automation too heavily leads to more waste, how the wrong KPI’s and targets incentivize waste, and more.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

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Follow this week’s hosts:

Phil: https://www.linkedin.com/in/philiptomware/
Eric: https://www.linkedin.com/in/erictsloan/Santana: https://www.linkedin.com/in/santana-blanchette/
Madeline: https://www.linkedin.com/in/madelinesilver1/