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The Customer Acquisition Show - How to Build Ad Creatives That Drive Sales and Grow Your Business

How to Build Ad Creatives That Drive Sales and Grow Your Business

The Customer Acquisition Show

05/09/23 • 58 min

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Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the bat is essential. By finding a hook that speaks to the audience's needs and interests, breaking up content into smaller, bite-sized pieces, and keeping it easy to consume, you can create engaging content that captivates your audience and helps you stand out from the crowd.

In This Episode, You'll Learn:

  • 00:00:00 The Future Of AI In Creative Testing And Production-based Creative
  • 00:02:24 Branding And Hawaiian Shirts: A Casual Conversation
  • 00:08:34 Text-Heavy Images Performing Well In Recent Ads
  • 00:12:24 Unique Music And Nursery Rhyme Mashup Videos On TikTok
  • 00:16:14 Tips For Creating Successful Ad Creative: Quick Jump Cuts, Native Feel, And Captions
  • 00:26:40 Using Chat GPT To Create Ad Copy And Descriptions From YouTube Videos
  • 00:30:37 Resistance To Learning New Tools Due To Stubbornness
  • 00:35:40 Importance Of Adapting And Learning In Creative Strategy
  • 00:38:46 Subscription Services As "Free Champagne"
  • 00:46:57 The Importance Of UGC In Native Advertising
  • 00:51:27 The Shift From Images To Video And Animation In Content Creation
  • 00:55:16 The Role Of AI In Creative Testing And Production-Based Creative

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

05/09/23 • 58 min

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