Linda Bustos | Identifying customer needs and use tailored messaging to increase conversion rateThe Customer Acquisition Experience
02/09/22 • 18 min
In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors.
Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.
Where to reach our guest:
LinkedIn : linkedin.com/in/lindabustos
Website: corporategift.com (Company Website)
- Build campaigns with different objectives based on the customer's intent.
- Use a proactive chat with tailored messaging across the customer journey. Make sure to measure chat initiated as a micro-conversion.
- Get feedback from account managers that deal with the customers year-round. The product will evolve based on actual customer need.
- You're not going to grow a business, just by retaining your customers. You have to be aggressive, try new things, experiment, and expand.
Let’s Start Scaling!
If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.
#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #eccomerce #egifts #marketing #customerloyalty #marketplace #proactive #backlinks
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