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The Course Creator's MBA Podcast

Destini Copp

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Welcome to the Course Creator’s MBA podcast, I’m your host, Dr. Destini Copp and I help business owners increase their revenue with digital products and automated sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. To learn more about digital products or evergreen sales funnels, visit our website at https://destinicopp.com/. Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

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01/22/20 • 36 min

In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about 2020 Pinterest tips and trends.

Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest? Interested in learning about Tailwind and how it can help expand your reach?

Specifically, we discuss:

  • The difference between YouTube and Pinterest and why to consider using both in your content marketing strategy
  • Using video on Pinterest and how it works
  • How your prospects search on Pinterest and things to consider when creating your content
  • Hashtags, call to action and tips for creating an engaging, clickable pin
  • SEO and how it works on Pinterest (hint: you may change the way you create your pins!)
  • Why to consider Pinterest ads in 2020

Links mentioned in this episode:

✅ Research Pinterest Treds: https://trends.pinterest.com/

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/38

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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01/22/20 • 36 min

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How to Hire a Facebook Ad Consultant

The Course Creator's MBA Podcast

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01/15/20 • 15 min

Hiring someone to help you with your Facebook ads can be scary.

After all, you’re spending your hard-earned money on the ads in addition to their consulting fee.

You want to make sure they know what they’re doing so you get a return on your investment.

In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant.

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/37

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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01/15/20 • 15 min

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01/08/20 • 9 min

Social media is a pay to play market.

Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow.

The fact is you need a predictable and reliable system for getting leads for your online business.

Leads are people who are your perfect students and ones that you can help with your online course or membership program.

Think about it this way....if people don’t even know you exist, how would they know that you can help them!

But you don’t want to jump into ads if your online course business is not ready. This is a sure-fire way to waste money, time, and energy.

In this podcast episode, we'll ask some questions to find out if your online course business is ready for Facebook ads.

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/36

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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01/08/20 • 9 min

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12/09/19 • 15 min

It’s that time of year.

It’s time to put together your content and promotional calendar for the upcoming year.

This year, I put together my yearly content plan and promotional calendar in less than an hour and I want to share my super simple process with you!

Links mentioned in this episode:

Free Content Planning System (aka Google Sheet) go here: https://bit.ly/onehourcontent

✅ The No Stress Way to Plan a Years' Worth of Content (in less than an hour): https://destinicopp.com/blog/content

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/35

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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12/09/19 • 15 min

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11/15/19 • 18 min

Your online course sales funnel is not a one size fits all. And there are many different types of sales funnels you can use to sell your online course.

I have a sales funnel that runs on automation in my business. This allows me to sell my Facebook and Instagram ads consulting service on autopilot.

This is in addition to any live launches that I run during the year for my online course and consulting program (still a sales funnel) and other sales funnels that I run during various promotions to keep my content and offers fresh for my audience.

All online course creators and coaches need a sales funnel in their online business.

In this episode, I’m going to take you behind the scenes of my high converting funnel for my Facebook ad consulting service.

Links mentioned in this episode:

✅ Behind the Scenes of a High Converting Sales Funnel (with pics): https://destinicopp.com/blog/sales-funnel

✅ Launch a High Converting Ad Campaing (even if you're starting from scratch): https://destinicopp.com/blog/ad-campaign

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/34

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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11/15/19 • 18 min

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Is anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week.

When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber.

In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising.

Retargeting ads are posts that are served to warm traffic (aka your website traffic) and are cheaper in most cases. than ads to cold traffic.

Website visitors = email subscribers

Website visitors = warm traffic

All good reasons to drive quality traffic to your website. Right?

Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce?

➡️Tailwind Tribes

Join me in this episode as I talk about Tailwind Tribes and how to use them to explode your website traffic.

Links mentioned in this episode:

✅ Additional Tailwind training (Facebook Watch Video): https://www.facebook.com/destinicopp/videos/473752763229947/

✅ Written instructions on how to use Tailwind: https://destinicopp.com/blog/tailwind-tribes

✅ More about Google Analytics: https://destinicopp.com/blog/google-analytics-made-simple

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/33

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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10/23/19 • 11 min

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Have you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time!

Ashley Kirkwood is a dynamic speaker, trademark lawyer, and on-air legal expert for a Chicago daytime show. Her law firm, Mobile General Counsel helps entrepreneurs to trademark their brands and protect their business assets with contracts!

On the business side, she helps entrepreneurs and experts make speaking an income stream through live events, her podcast, and coaching programs, which all fall under Ashley's brand, Speak Your Way To Cash!

Specifically, we discuss:

  • How to choose your speaking niche and find organizations who are looking for outside speakers
  • What you need to include in your speaking pitch
  • How much you can expect to get paid to speak
  • The four things you need to boost your demand and increase your fee as a speaker

I couldn’t let Ashley leave without asking about how online course creators can protect their business and brand, including their online course. Listen in and see if your online course business is protected!

Links mentioned in this episode:

✅Course in a Box: https://www.oneclickmba.com/course-in-a-box

✅ Where you can find Destini: https://destinicopp.com/

✅ United States Patent and Trademark Office https://www.uspto.gov/

✅ Trademark Electronic Search System (TESS) http://tmsearch.uspto.gov/

✅ Free Trademark Training link: https://www.ashleynicolekirkwood.com/FBADoptin

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/32

✅ Where you can find Ashley: https://www.ashleynicolekirkwood.com/ Free Facebook group: https://www.facebook.com/groups/SpeakYourWayToCash/ and on Instagram: @theashleynicoleshow and @mobilegeneralcounsel

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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10/16/19 • 19 min

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5 Proven Time Saving Hacks to Implement Today

The Course Creator's MBA Podcast

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10/09/19 • 32 min

There’s never enough time...

What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time.

Allison Marshall has been a full-time entrepreneur for over 10 years, and she is OBSESSED with helping other online business owners profit more while working LESS through actionable planning, productivity and mindset strategy. She's an introvert turned creative unicorn from Kansas City who believes that work should be FUN, business should be SIMPLE and that being yourself ALWAYS works best!

In this episode, we discuss:

  • How changing your mindset around time can be a game changer
  • Why getting clarity around your business goals (ones that can move your business forward) is crucial and how to break down those goals into to dos
  • How to prioritize your to do list and how not to overdo it
  • Tips for managing social media so it's not a complete time suck
  • How to set up email rules and free up a ton of time
  • Context switching: what it is and how it affects your productivity

Links mentioned in this episode:

✅Course in a Box: https://www.oneclickmba.com/course-in-a-box

✅ Where you can find Destini: https://destinicopp.com/

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/31

✅ Where you can find Allison: https://www.designyourdreamyear.com/

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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10/09/19 • 32 min

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5 Email Marketing "Rules" to Experiment Breaking

The Course Creator's MBA Podcast

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10/02/19 • 40 min

You've been told to do this (or that) and it will be the magic bullet you've been looking for. The reality is marketing is all about testing what works best for your business and audience.

In this episode, I chat with Elizabeth Goddard. Elizabeth is an online business strategist/coach and was personally invited to become one of the first four ConvertKit Certified Experts. When she’s not supporting online business owners to dream bigger, reconnect with their message and implement faster, you can probably find her watching trashy TV and answering ConvertKit questions on Facebook.

Join us as we explore five email marketing rules to consider breaking (and testing because that's what's marketing is all about!) to grow your online course business.

Specifically, we discuss:

  • Should you really have only one call to action in your email?
  • Emails should be super duper plan text, minimal links and no social media links. Yes or no?
  • You must email your list every.single.week. Or should you?
  • Segmentation and how it really should be done in your email marketing system and what's a custom unsubscribe link.
  • You need to give free value, for weeks and week, and only then can you sell. Or should you try subtle selling immediately?
  • Why we love, love tripwires.

Links mentioned in this episode:

✅Course in a Box: https://www.oneclickmba.com/course-in-a-box

✅ Where you can find Destini: https://destinicopp.com/

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/30

✅ Where you can find Elizabeth: https://elizabethgoddard.co.uk/

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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10/02/19 • 40 min

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Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.

This is what we call personalized marketing.

In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.

Note: Some of these links are affiliate links, which means I may get a commission if you try them and purchase. However, none of the fees have been increased to compensate me.

Links mentioned in this episode:

Try Interact to create an actionable quiz for your online business.

Follow Destini on social media:

➡️Instagram: https://www.instagram.com/destinicopp/

➡️LinkedIn: https://www.linkedin.com/in/destinicopp/

➡️Pinterest: https://www.pinterest.com/destinicopp/

➡️Facebook: https://www.facebook.com/destinicopp/

➡️Episode show notes: https://destinicopp.com/podcast/39

If you love our podcast we would LOVE a review. Here’s how to leave a rating or review for a podcast from your iPhone or iPad: https://destinicopp.com/podcast/podcast-rating-and-review-in-itunes

Thanks so much for your support!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support
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01/29/20 • 6 min

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FAQ

How many episodes does The Course Creator's MBA Podcast have?

The Course Creator's MBA Podcast currently has 166 episodes available.

What topics does The Course Creator's MBA Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on The Course Creator's MBA Podcast?

The episode title '2020 Pinterest Tips and Trends With Alisa Meredith, Tailwind' is the most popular.

What is the average episode length on The Course Creator's MBA Podcast?

The average episode length on The Course Creator's MBA Podcast is 25 minutes.

How often are episodes of The Course Creator's MBA Podcast released?

Episodes of The Course Creator's MBA Podcast are typically released every 7 days.

When was the first episode of The Course Creator's MBA Podcast?

The first episode of The Course Creator's MBA Podcast was released on Feb 24, 2019.

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