The Content Marketing Brief

On episode 3 we kicked things off with a brief discussion of Snapchat and then dove into 3 new articles. First we talked about Link Building and Content Marketing: Two Different Peas in a Pod by Jon Ball on Search Engine Journal. We discussed two different tactics for leveraging content marketing for link building. Secondly, we talked about 49% of 30-to-49-year-olds Watch Online News Video by Greg Jarboe on ReelSEO. The article was based on research findings put out by Pew Research Group on the changing landscape of video news consumption. Lastly, we covered Why Content Alone Isn't Content Marketing by Joe Chernov at the Hubspot Inbound blog. This is a great piece on keeping the discipline of content marketing results driven.

On episode two we talked about four different articles. The first was "Fake friends with real benefits" by Gilad Lotan. It takes a deep dive into the practice of buying Twitter followers to "optimize" your social profiles. Next we talked about Matt Cutts' latest WMT video blog post on how Google ranks pages that don't get many links and it's coverage on Search Engine Watch by Jennifer Slegg. Thirdly we talked about Triblio and their data driven approach to their SaS platform and content marketing as covered on Tech Crunch by Anthony Ha. Lastly, we talked about the click bait headline of "Content Marketing Isn’t A Good Marketing Strategy After Al" on Search Engine Journal by Stoney G deGeyter.

For the inaugural episode the Content Marketing Brief we had a short discussion of our background in content marketing and pod casting. We then went on to discuss some of the takeaways from Mary Meeker’s 2014 Internet Trends slide deck. We also touched on some of the coverage of the report from Katie Burke at Hubspot’s Inbound blog and Jean Spencer at Business 2 Community. Next time there will be less back story and more straight up news coverage.