The Business Marketing Show with Ed Keay Smith and Brendan Tully

On this episode we’re talking with David Deane-Spread, a leadership consultant and executive coach, who who runs a boutique consultancy Metattude.com.

David has served as a director and CEO of both private and public companies in Australia and overseas and is a former commissioned officer in the Australian Defence Forces.

This is a fantastic episode to listen to if you’re looking to improve the output of your team or simply lead your organisation more effectively.

Links from this episode:

David’s consultancy – Metattude.com

Up and coming events and workshops with David:http://www.metattude.com/events/

Herzberg’s dual factory theory –https://en.wikipedia.org/wiki/Two-factor_theory

The post E96 – Leadership & Teams with David Deane-Spread appeared first on The Business Marketing Show.



In this episode we talk with Paula Smith about presenting skills and building authority through speaking. Paula is a specialist consultant who helps trainers and presenters sharpen their skills and communication
to dramatically improve the impact they have through in-person speaking and presentations.

This is fantastic episode to listen to if you’re looking to improve your speaking skills or simply want to improve your team leadership skills.

Links from this episode:

More about Paula: https://www.gitp.com.au/about-gitp/meet-our-ceo-paula-smith/

Paula’s company, the Global Institute of Training and Presenting –
gitp.com.au

The post E95 – Presenting Skills & Building Authority Through Speaking with Paula Smith appeared first on The Business Marketing Show.

In this episode we’re chatting with Chris Smoje who is a specialist in customer service and customer experience. Chris works with businesses through his consultancy, DIME Customer Service, in a training and consulting capacity helping them improve their customer service and customer experiences.

This is a fantastic episode to listen to for any business owner looking to improve the quality of the interactions their team have with customers.

Links from this episode:

DIMECustomerService.com

Chris on Youtube: https://www.youtube.com/channel/UCgMl39-pdgPFh5ocpV3Sc4w

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In this episode of the Business Marketing Show, Ed talks with Ken McCarthy, a true Internet Pioneer and founder of The System Seminar and System Club who “turned a pre-podcasting audio program featuring live calls and audio cassettes into a multi-million dollar business.

Ken is best known for his pioneering work in the movement to commercialize the Internet in the first part of the 1990s, including early experiments with legitimate e-mail advertising, contributions to the development of the banner ad, practical applications of pay-per-click advertising and Internet video. He is credited in Time magazine with originating the idea of using click-through rates as the key metric of website performance.

In 1994, he organized and sponsored the first conference ever held on potential commercial applications of the World Wide Web. Marc Andreessen, co-founder of Netscape and developer of the first commercially successful Web browser, was the keynote speaker. Other Internet pioneers who acknowledge the impact McCarthy’s ideas had on their own work include Ed Niehaus, Rick Boyce, and Steve O’Keefe. In a talk at Pacific Bell in 1994, McCarthy described in detail the new content marketing and distribution model the Internet was making possible, a model now sometimes referred to as The Long Tail.

Ken talks about the early days of trying to get people to understand the Internet as a commercial advertising platform. In the early days, people using the Internet were anti-commerce, they did not want to sell things, or do advertising, but the first commercial base turned out to be banner ads.

We also honour our dear friend and internet pioneer, James Martell who sadly, passed away recently from a brain aneurysm.

James has the longest running podcast on any topic on the internet. His podcast, Affiliate Buzz has been running since 2003.

James was a great friend who adored his family and loved his work. He was always a joy to talk to and to be around.

His work lives on in his podcasts, so make sure to have a listen here http://www.webmasterradio.fm/shows/affiliate-buzz.

R.I.P mate.

The post E93 – Ken McCarthy from The System Seminar appeared first on The Business Marketing Show.

In this episode we’re talking Google Ads and PPC marketing and specifically discussing the question of whether you should DIY your own Google Ads management, use an agency or let Google help you!

The post E102 – Google Ads & PPC – Should You DIY or Hire Help? appeared first on The Business Marketing Show.