421: Is My Niche Too Small? [understanding micro-niches]

Did you know that going small can help you grow big? This is an absolutely counterintuitive concept. But it works.

Going small can help you grow big.

One of the concepts I teach the most is the power of specializing and how it actually makes your business easier and more profitable.

But some of you ask, can a niche be too small? How do I know?

Today we’re talking about micro-niches and I am thrilled to feature several BizChix community members who saw their business explode once they chose to serve small.

Join the BizChix Community

Books Mentioned:

• This is Marketing by Seth Godin
• Lingo by Jeffrey Shaw
• Words That Change Minds by Shelle Rose Charvet

Other Links Mentioned:

• Deanna Gillingham
• Sheri Gazit
• Rosie Jablonsky
• Jaquilyn Edwards
• Katie Mleziva
• Stacey Ogden
• Emily Anderson
• Jennifer Merida

BizChix Episodes Mentioned:

• 406: Discover Your Blue Ocean Superpower
• 374: Are You Solving a Big Enough Problem?
• 332: How to Get More Time and Control with Deanna Gillingham

Additional Resources:

• Are you ready to discover your Blue Ocean Superpower? Access our free training and workbook.

Work with Us:

• Programs Overview
• VIP Day
• One:One Coaching
• Leadership Lab
• Six Figures Lab

This podcast was first published on BizChix.com/421. Listen to our sister podcast, Stacking Your Team, on your app or at BizChix.com.