Getting Attention

As a business owner, you have any number of ways to market your services. But forget all the fancy online marketing tricks or expensive ad campaigns.

At the heart of your marketing is a technique that costs little, if anything, in dollars... and brings your business to the attention of the highest value prospects – who are essentially pre-qualified.

But before you get there you have to be really clear on a fundamental part of your business and how you serve customers. I show you how to craft your messaging to account for that so prospects always “get it” quickly.

Tune in for all the details on that, as well as...

• A reason to have a podcast you never probably considered
• The only marketing channel you need for your service-based business
• The 3 components of the Attention-Getting Ladder
• Tips for creating a clear marketing message
• And more