How to Be an ‘Entrepreneur With Impact’

If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people! I’m going to break down this framework for you today, and if you’re a visible learner like I am, I’ve created a diagram of the framework that accompanies this episode, and you can find the link to download it at https://s3.amazonaws.com/RickMulready.com/Accelerator/impact_framework_092719.pdf Before we start the show, I’ve got something to ask. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. On the Show Today You’ll Learn: How I’ve used this framework to hit 7-figures in my business, and why I want to share it with you today. What makes up the identity stage and why it starts with having a holistic understanding of your audience. The reasons that I believe positioning should make up the foundation of your marketing system. Why the sales system is the most important system of them all – and the elements that make up a successful one. The biggest challenge and mindset hurdle that I had to overcome in order to scale my business The real problem with having multiple offers and chasing “bright shiny objects”. When you should start documenting your standard operating procedures (hint: it’s right now if you haven’t begun already)!
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