Stories of Market Research: The Insightrix Podcast

In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research.

These young research professionals offer up some of their unique experiences and perspectives as they have worked to begin their careers in MR, and some of the tricks of the trade they’ve picked up over their years on the job and share some of the challenges they’ve faced and overcome, the skill sets and credentials that have helped them secure their positions and to be successful in them, and give us an idea of what a day in the life of an MR professional looks like.

Welcome to the Insightrix Recap of IIeX NA 2019!

To kick off the episode, we speak with a client success manager with our Insightrix Communities division, to get the scoop on all the goings-on at the conference, what the Insightrix Communities team got up to while they were there and more.

"The more you can tell a better story, the more you can tell a visual story. You know your clients love it."

Priscilla was also in attendance at IIeX NA 2019 this year doing a master class presentation, and we were lucky to get her on the podcast to talk all about it and get a recap, as well as to pick her brain on all kinds of stuff related to marketing businesses in challenging industries – like market research.
For this episode, we were joined again by Sharday Torgerson, our marketing guru here at Insightrix, as episode co-host who lent her experience and expertise to the conversation.
In our action-packed chat with Priscilla, we left nothing on the cutting room floor. Priscilla, Duncan and Sharday discuss persona building and strategies, long-winded buyers’ journeys, how businesses marketing in challenging industries can break through the noise and get noticed, new innovations in marketing and market research (and established ones that still seem pretty innovative) and much, much more.

There, you can find all kinds of resources, including information on building client personas, social media engagement, email campaign tips and much more: www.littlebirdmarketing.com/resources/
Little Bird Marketing has partnered with Greenbook to host the North America Insights Marketing Day event in Denver in October. You can check out the event website for details: www.insights-marketing.org
If you’d like to learn more about the Insights Innovation Exchange conference, check out their website: iiex-na.insightinnovation.org/

Insightrix Research releases new content regularly! Check out the Insightrix blog roll for informative articles about everything and anything market research-related.
You can follow Insightrix on social media on Facebook, Twitter and Instagram, and subscribe to our YouTube channel to make sure you never miss a video.
You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!

Episode Transcript

[00:01] Duncan: Hello and welcome to episode 11 Stories of Market Research, the Insightrix podcast. My name is Duncan McGregor, the Marketing and Communications Coordinator at Insightrix Research, and your podcast host. In this episode I’m joined again by my co-host for the episode, our marketing Guru here at Insightrix, Sharday Torgerson. How’s it going Sharday? Thanks for co-hosting the episode with me.

[00:19] Sharday: Yeah. Not too bad. Any time I can chat about marke...

Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the participant’s activity – such as a website visit, application usage, what they have purchased, and so much more. This activity is collected, often by an application, and then analyzed by insights professionals.

It’s pretty simple, really – but the complexity and the richness of the data result in anything but.

In Episode 24 of Stories of Market Research: The Insightrix Podcast, we are talking about passive metering – what it is, how it is used, the privacy and ethics concerns and how to recruit for this type of research.

To start, we talk with Billy Grant, Head of Product at RealityMine. Billy gives us a look into the world of passive metering through the lens of RealityMine – a state-of-the-art software buzzing in the market research industry. Billy gives us an in-depth look at how passive metering works, what types of businesses have successfully employed passive metering – he also touches on the software’s security while sharing what exciting new initiatives they have into 2021.

Later in the episode, we are joined by our Data Scientist, Ifeoma Adaji and Research Associate Julie Ellis, to understand how Insightrix uses passive metering. They discuss some recent Insightrix projects utilizing this method, and we manage both client and participant expectations while using passive metering.

If you would like to learn more about passive data collection or the previous research Insightrix has done in this area, read our whitepaper on passive metering technology.

We are always looking for new guests to appear on our podcast! If you think that is you, please email [email protected]. For more exciting content, check out our market research blog for informative articles about everything and anything market research-related.

You can also access SoMR on your favourite podcast player app like Apple Podcasts, Spotify or YouTube. Make sure you subscribe to be notified every time a new episode is published.

In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR.
In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with the association, and look into the ways market research associations, and ESOMAR in particular, help both market researchers themselves and the industry as a whole.
They dive into the ways associations advocate for market research and provide guidelines in what is ultimately a self-regulating industry, and get into the ways researchers from all industries (not just market research) can receive guidance and support at any level of their career from market research organizations.

The problem is that people tend to think it’s easy to collect data, and then merge and match data to achieve this understanding, and it’s not. It’s not. It seems easy, but it’s not so easy.

But it’s through that technology – technologically, today, we can have an extreme wealth of data.

One of the ways market research associations like ESOMAR support market research is through events and conferences in which research professionals can meet, exchange ideas and learn from one another about new techniques or processes in the field.
ESOMAR will be holding its annual congress event this year in September in Toronto, Ontario. Head over to their website to learn more about it.

Stories of Market Research: The Insightrix Podcast needs your help! We’ve been nominated for what is a pretty prestigious award – the very first-ever Annual Market Research Podcast Award from Little Bird Marketing in partnership with GreenBook. We’re up against some stiff competition, so we could use your vote.
Voting for us doesn’t just mean you have our everlasting gratitude, it also means that we’ll be able to get the podcast in front of more people like you – awesome folks with an interest in research. Learn more and to cast your vote for Stories of Market Research: The Insightrix Podcast by heading over to the Little Bird Marketing website or by clicking this link.
If you have ideas for topics that you would like to see discussed on Stories of Market Research, or think you know a perfect guest for the podcast, drop us a line at [email protected]. We’d love to hear from you.

Check out the articles on the Insightrix blog for informative articles about everything and anything market research related.

You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcast player app, including Spotify, Apple Podcasts, Stitcher and YouTube. Make sure to subscribe to be notified the moment a new episode is published!

There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.
You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing to stand out against their competitors. So how do businesses create WOW moments? How do organizations with multi-channel touchpoints ensure consistency with their CX programs?
In Episode 26 of SoMR, we talk with Ken Peterson, CX President of QuestionPro and leader in customer experience. Ken has worked more than two decades in marketing research, retail, technology, hospitality to expand customer experience for businesses across the world including integrated CX solutions for brands like Thales, BMW, MCCA and the American Cancer Society.

In this episode, Ken and Sharday discuss how brands can optimize their CX program by centralizing their insights for more practical uses and consistent CX scores. Sharday and Ken then touch on the change in customer touchpoints and how service-based organizations like government bodies can deliver on a powerful CX journey.
Later in the episode, they discuss how insights professionals are using market research technology to enhance humanization behind CX reporting and why the ‘human element’ continues to play an important role both on the client and the agency side of CX research.

"When it comes to customer experience - there has to be a human element to it."

If you would like more information on Question Pro CX software, visit: https://www.questionpro.com/cx/
To check out Ken Peterson's CX articles, visit: https://www.questionpro.com/blog/customer-experience/

We are always looking for new guests to appear on our podcast! If you think that is you, please email [email protected]. For more exciting content, check out our market research blog for informative articles about everything and anything market research-related.
You can also access SoMR on your favourite podcast player app like Apple Podcasts, Spotify or YouTube. Make sure you subscribe to be notified every time a new episode is published.