If the COVID19 Pandemic is affecting your startup business, listen to this podcast.
Listen to the podcast to appreciate how your customers are thinking and feeling and how you should approach them. Discover a direction for your venture and learn what speed to move at and how best to use your time.
And learn how to think from crisis to opportunity.
Using this learning resource with a class? Request the free Teaching Notes for this episode.
Backed by the London School of Economics and created and written by serial entrepreneur Peter Harrington, this thought provoking podcast is ideal if you are in the process of creating or starting a new business or venture - and need insight or help.
This series starting introductory episode helps you to adopt a mindset that allows you to handle a crisis like COVID19 with purpose, clarity and a sense of hope.
UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.
As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.
Find a Transcript for this Episode at: https://www.businesshitchhiker.com/startup-survival-podcast/
04/02/20 • 16 min
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Startup Survival Podcast - 1.1 - Mindset
Transcript
We are living and working in very strange, very difficult times.
The normal advice and rules for start-ups appear to be out the window and running down our empty high streets.
But with some insight you can make sense of this new world.
It is possible to progress your entrepreneurial aspirations.
And you can develop skills and powerful ways of working that will stay with you forever.
So how do you trade in these challenging times?
And how do you find custom
1.1 - Mindset Top Questions Answered
How has COVID-19 impacted the business landscape?
COVID-19 has significantly changed the business landscape, forcing entrepreneurs to adapt to new challenges and uncertainties.
Why is understanding customer problems important for entrepreneurs?
Understanding customer problems is crucial for making informed decisions about product development, marketing strategies, and meeting customer needs.
What advice does Mark Schaefer give regarding empathetic selling?
Mark Schaefer recommends empathetic selling, emphasizing the impact of grief on people's behavior and suggesting entrepreneurs show empathy towards their customers.
How can entrepreneurs overcome the discomfort of reaching out to potential customers?
Entrepreneurs should be willing to reach out to potential customers, even if it feels uncomfortable, as it allows them to expand their network and explore new opportunities.
What is Steve Blank's advice on customer discovery during COVID-19?
Steve Blank suggests that entrepreneurs should continue their customer discovery efforts during COVID-19, focusing on understanding the evolving needs and behaviors of their target customers.
What does rejection mean for entrepreneurs?
Rejection does not necessarily mean personal failure for entrepreneurs. It can be a result of various factors, such as circumstances or miscommunication.
How can slowing down be valuable in uncertain times?
Slowing down and taking time to think can be valuable in uncertain times, as it allows entrepreneurs to make more deliberate and strategic decisions.
Why is it important for entrepreneurs to not waste time?
Alan's story emphasizes the importance of not wasting time, highlighting the opportunity to learn, improve, and make the most out of every situation.
What book does the podcast recommend for entrepreneurs?
The podcast recommends reading "This is Marketing" by Seth Godin, which provides insights and strategies for effective marketing in the modern age.
What will future podcast episodes cover?
Future podcast episodes will discuss topics such as resilience, building trust, and effective communication in the realm of entrepreneurship.
How can listeners provide feedback to the podcast?
Listeners are encouraged to provide feedback to the podcast, sharing their thoughts and suggestions through the preferred communication channels mentioned by the podcast host.
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Peter Harrington
@simventure
May 23
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