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How embracing video has transformed my business

Simon Says Video

02/01/23 • 21 min

How embracing video has transformed my business

Joining me this week is business owner Jim Prior, who runs a soundproofing company based in the Midlands, and since going all in with video has seen his business grow by 40%.

In the beginning, Jim couldn't see the value of spending money on video and be reluctant to get in front of the camera. But once Jim started working with me, all that changed. Jim has found that creating consistent video content has increased engagement and converted leads into clients.

"I have seen a massive transformation in the conversions, the leads, and the way customers interact with me. When you meet customers for the first time, it's like they already know me. It's amazing. And I can't imagine my company now without video." - Jim Prior, founder QuietCo.

Book a discovery call with me if you want to know how you can get the results Jim has obtained.

Show Highlights:

01:38 what brought you to start using video for your business?

02:37 How did you overcome your fear of being in front of the camera?

07:26 How video has increased turnover by 40%

09:45 The types of videos that are working

14:56 What have you learnt from using video?

Connect with Jim

Jim's website - QuietCo - Watch the videos we have created for Jim

Jim's YouTube Channel

Resources:

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If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

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Corporate Filmmaking with Ryan Say

Simon Says Video

01/05/23 • 50 min

Corporate Filmmaking with Ryan Say

Joining me this week is Ryan Say, he is a Filmmaker specialising in Corporate Film and Video based in West London.

Ryan helps businesses, entrepreneurs and artists create quality video content. Promote products, educate audiences and bring your experience to life with carefully crafted videos that align ethos, values and vision.

Ryan, and I go a long way back. I've been working with Ryan for several years now. He's my videographer and editor when I produce business films, and in this episode, we give our insights and how to get the best out of any video content you create for your business.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(01:33) Video is more than videography

(04:20) Trends we see with corporate video

(06:35) You don’t want a video; you want a result

(12:00) Is video expensive?

(20:03) It Is not about quality but about the story

(26:27) People are not looking for you, but what you know

(33:41) How to save time creating video

(38:35) Focus on your audience and their customer journey

(42:30) Tips for video editing and making better videos

Connect with Ryan

Instagram

Website

Royalty free music site – Epidemic Sound

Resources:

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The Element of Inclusion podcast

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How video 10x-ed my business with Dr Jonathan Ashong-Lamptey

Simon Says Video

12/21/22 • 23 min

How video 10x-ed my business with Dr Jonathan Ashong-Lamptey.

Joining me this week is Dr Jonathan Ashong-Lamptey, he is the Founder & Managing Director of Element of Inclusion. His business supports business leaders and organisations' workplaces to become inclusive.

"There is something in this video lark", is Dr Jonathan's favourite saying. He has been using video for some years, and he shares his insights into how he uses video on LinkedIn and for his podcast - The Element of Inclusion.

Dr Jonathan explains why using video has connected with his audience and 10X-ed his business.

His biggest top tip for being successful with video is consistency. To help him with this, Dr Jonathan enrolled in one of Simon's online video courses and received 1-2-1 coaching from him.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(02:31) How video changed my business

(04:06) How to use video on LinkedIn

(05:06) Why people love Dr Jonathan’s videos

(08:10) How to start with video

(10:36) Video shows your passion for your business

(12:19) Dr Jonathan’s video process

(15:51) The power of personalised video

(18:32) Biggest tip - be consistent

(19:55) Why video is worth the effort

Connect with Dr Jonathan

Resources:

How to get visible with Video – online course

Contact Simon:

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It’s All in the Data with Steve Garvey

Simon Says Video

12/14/22 • 44 min

Joining me this week is Steve Garvey, CEO of Moving Image, a new breed of research agency blending data and creativity to get business results from video. He is also a Director of We Fight Fraud, which makes high quality original film to combat financial crime. Steve has had over 30 years of experience in film and video as an agency head, producer and in-house comms director. In other words, he knows what he’s talking about!

In this episode we discuss all things data, and why you should never underestimate the importance of understanding and using data to make decisions about your marketing and video content strategy. Steve shares some key insights from his own research about video effectiveness, and gives us some real value which you can start thinking about today.

Steve’s company has a unique tool for measuring video content. It is call ‘The Benchmark’. It tracks 100 brands on LinkedIn and Instagram and analyse every post and every video. That's over 1,000 videos a month. The Benchmark reveals patterns, trends and strategies that work, as well as those that don't. And in this episode we take a look at the platform and some of the surprising results it reveals. You can watch this part of the podcast on YouTube.

However, if you wish to find out more about Steve and work with him to improve your video content strategy, you can connect with him using the links below.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Highlights from this episode:

(02:55) A huge increase in video usage

(05:07) The difference between video, images and text

(11:08) Are attention spans getting shorter?

(16:23) The concept of benchmarking

(21:36) Interpreting data is like writing a novel

(24:27) That horrible word... strategy

(27:20) A million ways of looking at data

(35:32) The effectiveness of video on LinkedIn

(39:24) Video effectiveness

(42:10) The number one things brnads should be doing

Connect with Steve:

The Benchmark Platform

Contact Simon:

Visit the TwentyThree Website

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Understanding the Power of Video with Steffen Christensen

Simon Says Video

12/07/22 • 48 min

Joining me this week is Steffen Christensen, the CTO and Co-Founder of TwentyThree, which recently published a game-changing report called The State of Video 2022, linked below.

Throughout this episode we discuss some of the key findings in the report, which may just change how you think about your business’ video strategy. We discuss the optimal time for video content, and why companies like TwentyThree are filling a valuable gap in the market as YouTube focuses more on the creator economy.

We also look at how different businesses are using video, and give you some examples of what to do... and what not to do. Spoiler alert: if you blow 250k on one video, you’re almost certainly doing it wrong.

You can read the State of Video 2022 report here: https://www.twentythree.com/state-of-video-2022-report

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(01:27) What is TwentyThree?

(05:42) Why not just use YouTube?

(09:44) Using data to optimise your video strategy

(14:45) The definition of being in front of the camera

(17:14) Finding the mix

(20:33) Are you overproducing your videos?

(24:38) Know your audience

(27:58) Building genuine engagement doesn’t cost money

(31:14) Tooling is King

(33:22) The overuse of personal video

(37:53) Success is about more than the view count

(42:20) Gated versus Non-Gated

(44:21) Analysing performance across distribution channels

Connect with Steffen:

Contact Simon:

Engage Video Marketing Podcast

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Creating a video-first approach for your business with Ben Amos

Simon Says Video

11/23/22 • 45 min

Joining me this week is Ben Amos from Engage Video Marketing.

In this week’s episode, Ben & I walk through how to create a video-first approach for your business. We discuss the 7 elements you need to include to ensure any video content you create is successful.

Ben is a passionate online video strategist, video producer, international speaker and consultant working with high-impact brands worldwide to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and coach to hundreds of Video Strategists globally, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.

If you’d like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(04:53) Why your business needs a video-first approach

(07:14) Why video will work for your business

(09:59) Why is video is put into the too-hard basket?

(12:32) Tactics vs Strategy – The Art of War

(13:56) The 7-minute video marketing plan

(15:00) The seven elements of an effective video plan

(27.07) How to get these videos made

(30:49) The results you can expect

(38:33) How to get started

(39:37) What to look for in a video partner

Connect with Ben:

Engage Video Marketing

Video Strategy Training

Contact Simon:

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Should you be using YouTube for your business?

Simon Says Video

12/01/22 • 13 min

Should you be using YouTube for your business?

Do you love YouTube?

Many of us watch videos on the platform every day. But should you be using it to host your video content?

Everyone loves and has heard of YouTube. Many of us watch videos on the platform every day. But should you be using it to host your video content?

While YouTube is free to use, and does have 2.5 billion users, it doesn't mean it is suitable for your business. In this solo episode, I examine the pros and cons of using YouTube as a business tool. I also review three video hosting platforms I use and recommend which will give you a better result and experience for your audience.

Video hosting platforms:

Not sure where to start with video hosting? Then book a 1-2-1 call with me.

If you like this episode, make sure you listen to the rest of Simon Says Video, follow the podcast and leave a review so others can find us.

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

As a thank you for listening to my podcast, I will give three listeners a chance to win a signed copy of my book 'How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(01:40) Why you need to use a video hosting platform

(02:53) The pros of using YouTube

(03:20) Can you be found on YouTube?

(03:47) What is popular on YouTube?

(03:47) What about business content?

(04:49) Managing your expectations

(05.25) The YouTube Strategy

(06:01) Those ads!

(07:07) The YouTube player

(07:50) The Video Hosting platforms I use

(08:02) Vimeo

(09:36) Wistia

(10:56) TwentyThree

(12:34) What I recommend

Contact Simon:

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

The Power of Video - Lights, Camera, Strategy

Simon Says Video

11/22/22 • 7 min

The power of video – lights, camera, strategy

Video Grows in Importance But Doesn’t Reach Full Potential [New Research].

Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential?

That’s the question the Content Marketing Institute set out to answer in the newly released 2022 Video & Visual Storytelling Survey. And some of the results may surprise you.

Thank you for all your support since I launched my podcast. As a thank you for listening, I will give three listeners a chance to win a signed copy of my book ‘How to Get Video Right – The essential guide to video strategy in the rapidly changing digital age'. All you have to do to enter is leave a review. Screenshot your review and email it to me [email protected] by 9th December 2022 for a chance to win.

Highlights from this episode:

(02:23) Is video becoming more important for a business?

(02:48) Most businesses are brining video production in-house

(04:19) What is the ideal duration of a video?

(05:07) Are businesses unlocking the full potential of video?

(5:54) Video budgets are increasing

(6:19) Businesses now see the need for strategy

Contact Simon:

If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.

Why you need a video brief with Christophe Stourton

Simon Says Video

01/11/23 • 40 min

Why you need a video brief with Christophe Stourton

When creating a video for your business, having a clear and concise video brief is essential. A video brief is a document that outlines the goals, target audience, messaging, and other important details for your video project.

Joining me this week is Christophe Stourton, better known as Chief-Of-Briefs.

Christophe has managed creative agencies in the past and commissioned lots of video work, so in this episode, I wanted to get Christophe’s insight on how best to use video for your business and the importance of getting the brief right before you make any video content.

Highlights from this episode:

(05:54) Let’s make a video, how much are we talking?
(08:41) How should business be using video?
(18:58) One video, multiple pieces of media
(25:18) Remember the 12% rule
(28:42) Let’s talk budget

If you'd like to learn more, you can connect with me using the links at the bottom and find out how I can help you put a successful video content strategy in place for your business.

Connect with Christophe

Website

Resources:

Contact Simon: