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She's INVINCIBLE - Franziska Iseli - Brand Strategy

Franziska Iseli - Brand Strategy

She's INVINCIBLE

08/03/20 • 48 min

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About Franziska Iseli:

I'm Swiss born and that's why I have an accent and you know, my friends always love making fun of my sometimes sentence structures when I don't get it completely right. I live in Sydney right now. I've been in Australia for 14 to 15 years.

I'm really focused on working in and on our businesses, mainly Basic Bananas and Ocean Lovers and our brand consultancy. And what makes me and how I got here. I believe what are some of the traits that I find have brought me here and make me invincible is optimism. I'm super duper optimistic. I always see the glass half full and that's definitely helped a lot in the business journey, or even on the adventures, you know, like riding along the Silk Road. And the second one is intuition. And this is something I learned along the journey. I didn't know too much about intuition growing up until later into my 20s, and then suddenly became really intrigued about this whole thing. I started to really research it almost, you know, almost researching intuition from a logical standpoint, but intuition is not that logical. So I started to really embrace it. The third one is courage. I feel like courage has definitely helped me too. To get to where we are and run basic mountains especially in a way that is unique to us and, and standing by our values and our principles, which we'll talk a little bit more about later when, you know, we share a few more lessons on that. So having the courage to do business our way that's definitely also helped to be invincible. And the last one, I would say is just always leading with value. So always asking myself, is this adding value? You know, am I doing this to add value or am I just doing it if I'm just doing it and it doesn't add value, then I don't want to do it. So it's just adding value to making an impact.

And I believe those are probably the key things that have really helped to bring me to the place where I am now.

~

You can find Franziska Iseli...

Websites: https://www.franziskaiseli.com/

www.basicbananas.com

Basicbananas.com/virtualsummit

Basicbananas.com/pj

Twitter and Instagram: @franziskaiseli

@basicbananas

@oceanlovers_united

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Connect with Kamie Lehmann!

Website: https://www.kamielehmann.com/

Facebook: https://www.facebook.com/kamie.lehmann.1

LinkedIn: https://www.linkedin.com/in/kamie-lehmann-04683473

08/03/20 • 48 min

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