Savvy Social Podcast

On this episode of The Savvy Social Podcast, I’m sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about:

• My relationship-focused social media strategy
• How I avoid being a wallflower at live events
• Marketing vs. Building An Audience
• Why branding is all about the feels
• How small biz owners can use social media without being an expert
• What I would do if Savvy Social School were my only business

...And More!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:Twitter: http://twitter.com/taragentile Instagram: http://instagram.com/tara_mcmullin LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave).

If you are anything like me, you have probably wondered if you will have a thriving business to come back to?

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy.

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about:

• The importance of planning for the unexpected
• Staying relevant even when you can’t see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience
• Why mom’s need to create their own personal rulebook

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about:

• 4 trends for social media marketers and business owners to watch in 2022.
• The simple tactic TikTokers are using to blow up right now (& you can too).
• Short vs. long content: what's winning in 2022?
• The TikTok tactic that makes selling cold audiences on your content waaay easier.
• Why breaking this social media marketing taboo is your ticket to TikTok success.
• The 2022 prediction that'll save you time on content creation.
• #1 shift that’ll make it easier for your business to get in front of new audiences next year.

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine?

DITCH ‘EM!

If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode.

In this episode of the podcast, we talk about:

• What a virtual assistant (VA) is & what they do
• How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!)
• Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business
• The key differences between marketing a digital, service-based business vs. a course on social media
• Your first step to creating a successful online course
• How she grows her email list by 100 people a day
• The hidden benefit of letting go of the reins to your team
• Her simple rule for choosing a social media channel to start & grow your virtual assistant business

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Raise Your Rates Free Audio Series

You don’t have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what’s really important: growing your business (sustainably) and LIVING your life for You.

Sign up to access the free 3-part audio series: https://onlinedrea.com/training

Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!).

Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more.

She lives in Springfield, Missouri with her husband and two young children. Download Abbey’s FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist

Website: www.thevirtualsavvy.comFacebook: https://www.facebook.com/TheVirtualSavvy

Instagram: https://www.instagram.com/thevirtualsavvy

YouTube: https://www.youtube.com/c/AbbeyAshley

Pinterest: https://www.pinterest.com/thevirtualsavvy/

LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right?

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about:

• Why Allie believes traditional marketing is dead
• The origin story behind the name of her humor-driven agency, "Obedient"
• Your first step toward building a memorable brand (without traditional marketing)
• Her agency's methodical, systemized approach to making brands funny
• What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
• Fans vs. clients: how do you know which you're attracting on social media?
• The flashing red sign that it's time to pivot your social media strategy
• Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
• "The most delightful" (and hilarious) onboarding experience you'll ever hear about

...and more!

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival.

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception.

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.

To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/ Instagram:

https://instagram.com/obedientagency

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187