Ep 49 – The single thing SaaS companies must get right for growth with Michael Bertoni, founder and CEO of PhillyTech

If you want to make good on the promises you made to investors and grow the company the single most important thing the C-suite needs to get right is hiring.
That’s why we spoke with Michael Bertoni, CEO of PhillyTech.co—a hiring agency dedicated to SaaS.
Most startups have no idea how to hire people and build high-performing teams. They think they can do themselves and find out quickly where the mines are buried.
With a background in sales and lead generation, Bertoni has developed a method that is 100 steps deep. They’re hunting talent by hyper-targeting, and that specialization, combined with his prowess for lead generation, is what makes them so successful.
In this episode, Bertoni shares some of the ingredients to his secret sauce including:

• Finding SaaS specialized help that understand how the business operates and the roles and responsibilities required
• Must focus on hypertargeting – much like Account Based Marketing (ABM)
• How to optimize the hiring process and provide the candidate a great experience
• Why the best candidates aren’t on the market, and how to attract them.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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