Ep. 8 - Cyclr CEO on how his iPaaS Creates Connectivity and Opportunity for other SaaS Firms

Accelerating SaaS growth is a multifaceted challenge. For the right kinds of SaaS applications there might be nothing that accelerates growth faster than a strong integration or "platform" ecosystem. Fraser Davidson, CEO of iPaaS Cyclr goes deep in this episode on the value and strategy for building integrations.
Davidson puts forward the idea that there are three kinds of integrations: Strategic to the product, which should be built in-house (think Google Maps for a real estate SaaS); Commercially important to drive sales and retention (the more integrations in use, the stickier your SaaS); and, Emerging use cases that aren't yet important but might need a path to support and could develop into something meaningful.
Fraser also talks about what a CEO needs to consider post-funding - setting priorities as you scale your SaaS fueled by VC or PE money. It's a revealing and valuable conversation with a CEO who used to be a private equity exec, so he really knows the subject in depth. Lastly he talks about leadership at Cyclr being a match between a business exec and a tech visionary (he's the former) and how he makes that work to Cyclr's and his clients' advantage.
Fraser is a fascinating interview subject and his company is a valuable resource to SaaS firms which are scaling up. Take a listen and let me know what you think!
Resources for SaaS Execs
Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:
Think your website could generate more leads?
Get our inbound lead generation self-assessment
Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.
SaaS Backwards is a free service to the SaaS community.

---
Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!