S2. E7 - Interview Jessica Coates - Marketing your business without stress, excessive time wasting and cost

Welcome to the Real Talk for Women in Business podcast.
On this weeks episode, Nichol is joined by Jessica Coates from Jessica Coates Business Solutions
Jessica shares her valuable insights into marketing for your business and the need to understand not only your purpose and goals, but every part of your business and how to market accordingly.
Jessica is a firm believer of
1. Being clear on your goals
2. Plan, test, evaluate and plan again.
3. Build your business around your life and the life you aspire to lead!
Here are a few things we cover today:

• From Freelancing and contracting to owning a successful business
• Finding the balance of moving around and owning a business
• Finding the right platform to market to
• Ways to market your brand using social media
• Is it all about Tik Toks and Reels?
• Digital vs Non Digital marketing
• More social media followers doesn't always mean more revenue
• Paid vs Organic marketing
• The need to step back and look at your business as a whole, knowing your purpose and goals before developing a marketing strategy
• Potential customers / clients will know if you are not authentic

Social media links :

Website: https://www.jesscoates.com/
Facebook: https://www.facebook.com/jessicacoatesbusinesssolutions
Insta @jessicacoatesbusinesssolutions @jesscoatesjudson
LinkedIn: https://www.linkedin.com/in/jessicacoatesjudson

Thanks for listening
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