Product Perspectives

My guest today is Katie Keate Johnson. Katie has spent the last decade working in B2B sales, that includes 7 years with Linkedin talent solutions where she was a sales rep but also a sales leader. After Linkedin, she was the first sales hire at an early stage company called ROOM, where she built the sales team up to 15 members. Then, she was the Head of Sales at Betterment, selling their product to small businesses. At the start of 2022, Katie decided she wanted to take the leap to be a founder and is currently working on a new venture that is focused on a community solution for B2B onboarding.

With Katie, in person from New York City where she's based, we talked about the difference between the buyer and the product personas, and how to align sales strategy with the product strategy so that the Sales Teams attract the right types of customers. She gives her opinion about the famous dilemma of sharing the roadmap with sales people, but also tells us she does want to have an input on the roadmap. If you want to learn some sales skills that are also useful for PMs as well as get some efficient tips, stay tuned and enjoy this episode.

Welcome to this roundtable between product management and UX Design. On the UX Design team, I’m please to welcome two of my previous guests – Pamela Sanchez and Hayden Chambers. In team product management, I’m please to welcome for the first time Iryna Struk, a Product Manager at HandsHQ.

In this third and final round, we talk about KPIs. Should companies have success metrics for their UX Design function? How do you measure improvement in UX and why? As product managers are asked to be more and more data-driven, what's the impact on their prioritisation of UX improvements which are harder to measure.

Who's going to win this round, but more importantly the entire roundtable: UX Design or Product Management?

Welcome to this roundtable between product management and UX Design. On the UX Design team, I’m please to welcome two of my previous guests – Pamela Sanchez and Hayden Chambers. In team product management, I’m please to welcome for the first time Iryna Struk, a Product Manager at HandsHQ.

In this second round, we talk about A/B Testing. Does your company do A/B testing or have you ever done it at all? We debunk some myths about this well-known and trendy user testing methodology. The key take-away? Don't worry if you don't do it, you're not the only one and it may be that your company isn't ready yet or that there are better methods that work best for you.

Who's going to win: UX Design or Product Management?

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Welcome to this roundtable between product management and UX Design. On the UX Design team, I’m please to welcome two of my previous guests – Pamela Sanchez and Hayden Chambers.

In episode 6, my first UX Designer representative in this podcast, Pamela Sanchez, a product designer from Colombia at Torre, talked to me about being UX designer in a start-up. She's been a product designer for over a year and a UX researcher for 2 years before that. In addition to being a creative soul, i was impressed by how she’s hands on on user research and strategic activities including roadmapping.

I discussed with Hayden Chambers in the 12th episode about his role as a Product Designer at EcoOnline, who’s worked across a broad range of design disciplines, starting in design and advertising, but also interactive and web design for agencies. Through my interview, he’s demonstrated a lot of empathy towards product manager, which he gains in various roles including as a front-end developer and mentor.

In team product management, I’m please to welcome for the first time Iryna Struk, a Product Manager at HandsHQ where she is leading 2 SAAS products that empower companies to keep their high risk teams safe. Being a true believer in the power of sharing ideas and building communities, Iryna organises monthly ProductTank meetups in London where professionals working in product come together to discuss the most interesting topics.

In this first round, we talk about UX Design and what it means to us, through the lenses of our roles. We identify different profiles of UX Designers based on their skills and aspirations and the needs of a company at different stages of its life. Product Managers can get tips about how to help UX Designers in their roles and how to think more long terms on the design side.

Who's going to win: UX Design or Product Management?

Welcome to this new episode type, Product Q&A, a weekly bite-size episode, part of the Product Perspectives podcast, where I answer the most common questions that product managers encounter at job interviews and in their day-to-day work.

Whether you're a seasoned product manager or just starting out in your career, this episode format is for you. Each week, I tackle a different question related to product management, from strategy and planning to user research and design.

Not only is this podcast a great resource for product managers looking to expand their knowledge and skills, but it's also a valuable tool for interviewers who want to ask insightful questions and for product stakeholders who want to better understand what they can expect from a great product manager.

So, tune in every Thursday for a new episode of Product Q&A, and join me as I explore the exciting world of product management and answer your burning questions.