The Risky Business of Advertising

11/01/21 • 14 min

The problem with doing a podcast regarding Porsche advertisements is the fact that I get lost in watching the countless ads on YouTube for "research." Hours went by watching moving, touching, and heartfelt ads that could actually bring one to well up a bit with unshed tears. Other ads tend to make you laugh out loud or roll your eyes. Some are a bit cringy and others are profound; all in the name of Porsche. There are ads that are a little naughty and some that are completely wholesome and innocent. There are print advertisements, television commercials, and new digital media ads. There are celebrities driving all manner of Porsche's over the years with the same message: Driving a Porsche will change the way you feel about life. Simply put, Porsche: There is no substitute.

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icon /ˈīˌkän/ noun: Porsche 930

Icons. Merriam-Webster has 4 definitions for the word. Each definition seemingly different, yet remarkably alike. Can someone or something be all of those? Porsche is a company that has produced its fair share of iconic cars. The 911 is recognizable as instantly Porsche and is a global icon of automotive greatness. But can there be an icon among the icon? Or even many? Somehow Porsche has managed to continually do just that. One such car that evokes an almost religious reverence is a 911 that changed the face of 911s. The completely irreverent Porsche 930.

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Preview for Next Week - Women of Porsche

You can't underestimate the power and influence women have within all spectrums of Porsche. In this short preview for our episode about Women of Porsche, a future Porsche owner talks about her experiences and love of the brand.