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Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

Dave Jackson

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You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

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Revealing Secrets from 800 Episodes - Keeping Your Sanity While Podcasting

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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11/08/21 • 59 min

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4.0

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly.

If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all of my milestone episodes, I'm going to break my format, and not talk so much about gear, downloads, promotion, interviews, etc and instead I want to talk about some of the more stressful sides of podcasting.

Mentioned In This Episode

Full Show Notes at www.schoolofpodcasting.com/800

My first episode from 2005

Book: Profit From Your Podcast

School of Podcasting

Besties in Bed

Affordable Podcast Editing

The Grief Recovery Handbook

National Suicide Prevention Lifeline at 800-273-8255

Question of the Month: How Long Does It Take You to Create an Episode - SURVEY

This 60-minute podcast took 8 hours to create from idea to pressing publish. We all know podcasting can take more time than we thought. I'd love to hear how long it took to go from "Idea to Publish" for your last episode. You can answer at

www.schoolofpodcasting.com/question

Need Help With Your Podcast?

Here is a list of ways you can work with me.

Want to support the show, but feel you don't need the School of Podcasting? Consider becoming a Patron.

Also, this show is equipped with the value for value model. You can stream bitcoin using the apps at www.newpodcastapps.com

If none of those float your boat, you can always buy me a coffee.

TOPICS

00:58 Question of the Month 03:43 Origins of Episode 05:06 Podcasting Can Change Your Life 07:35 Everything Works for THE Dave Jackson??? 08:26 Podcasting Played a Part in My Divorce 09:29 Lesson 1: Realistic Expectations 11:40 Separating Work From Home 13:15 Tip 2:Date Night on Steroids 15:00 Relationship Advice from the Divorced Guy 15:10 When to Argue 17:07 Tip 3: Guys - JUST LISTEN 17:31 Tip 4: Ladies Tell Them What You Want 17:55 Tip 5: Make Sure You're Giving Them What They Want 18:46 Stereotypes are Fun! 20:02 Comparison is the Thief of Joy 21:33 The RIGHT Downloads 23:14 Refocus When Comparing Yourself 25:04 So Why Does Dave Podcast? 30:44 Suicide Disclaimer 31:32 Does Being a ProPodcaster Leave You Susceptible to Thoughts of Suicide? 32:58 When Did the Word Hobby Become Derogatory? 34:29 You Are Allowed to Do This For Fun 36:15 Podcasters Can Be Impulsive 38:06 Podcasters Are Isolated 39:07 Realistic Expectations 41:25 We Might Feel Trapped 43:10 The HUSTLE Mentality 44:20 Suicide Rates in America 48:10 It's OK To Ask For Help 49:55 Dealing with Grief 53:51 The Pain of Suicide 54:22 Keep Your Good Emails

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Honestly, How Long Does it Take to Create an Amazing Podcast Episode?

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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11/29/21 • 71 min

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5.0

For years I've told people THE BEST ratio I've ever achieved is 4 TO 1 when it comes to making a podcast episode. In other words, a 15-minute podcast will take an hour.

I asked my audience how long it took them from idea to pressing publish. They shared their workflow and the amount of time spent per episode.

If you'd rather outsource your editing, check out my team.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Mentioned In This Episode

Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert - 802

20 Tips to Immediately Speed Up Your Podcast Production No Matter the Budget - 801

Contributors

Steve from Stevestewart.me and the Podcast Editors Academy (and the podcast editors club on Facebook

Kim from The Pharmacist's Voice

Zita - Moon River Rituals

Bruce from The Eden Podcast

Jim From the Average Gut Network

Mark - Repurpose Your Career

Rich - the Daily Podcast Practice Show

Orlando - hablandodetecnologia.com

Brandon - Start 100K

Dan - Based on a True Story Podcast

Howard - AA Recovery Podcast

Neil Recovery Coast to Coast

Mark -History or North America Podcast

Peter - Fat and Broke Podcast

Bill - Strokecast

Stefan - Studying Pixels

The Final Answer

For me, my average is...

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Podcast Editing as a Business

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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12/07/20 • 32 min

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5.0

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service.

My Favorite Podcast Is - DEADLINE December 14th, 2020

02:30

Every year the last episode of the year is made up of listeners (like you) sharing what their favorite podcast is and why (and be sure to mention your podcast as well). The deadline is December 14th, 2020 (next Monday) as it takes me some time to edit them all together.

Go to www.schoolofpodcasting.com/question

Podcast Editor Academy Founders Steve Stewart and Mark Deal

Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters).

Steve Stewart started a financial podcast and started editing his friend's podcasts. This lead to another friend, and another friend which lead to Steve putting his podcast on pause and doing editing full time. He wanted a Facebook group that only talked about post-production so he created one (see http://podcasteditors.club/ ).

Please note that the power of this group is it is clearly defined what they will (and more importantly will not ) talk about in the group. This makes it stand out from other groups, and it is growing at a rapid rate.

The Podcast Editor Academy started with a conference of editors and continues to grow with special speakers, presentations, and roundtables. When I logged in, I was impressed with the smooth transition of content and resources.

If your not sure if you should join the Podcast Editor Academy or Podcast Engineering School. Join the Academy as there is a HUGE discount for the Podcast Engineering School that will pay for the price of the Academy. So you could start with the Academy, and then if needed take a deep dive into audio using the discount for the Engineering School (along with many other discounts).

If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter.

Audio Editing Survey

I'm thinking of launching my own editing service (or maybe include it as part of a package). As I always talk about giving your audience what they want, I need to know what you want when it comes to an audio editor (so I can decide if I want to pursue this or not). There is a chance to win a $25 Amazon gift card. Go to www.audioeditingservice.com

YouTube Video: Set it and Regret it?

If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video.

Podpage Updates

I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added:

  • Added a "host section" that sows bios of host(s)
  • Added a guest(s) feature so you can see all the guests who have been on the show
  • Added a store to sell products from different resources
  • Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere.

SEE DEMO OF EPISODE SIGNATURES

Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage

Start Podcasting

Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me.

Go ...

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How Do You Define Podcast Success?

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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08/30/21 • 40 min

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5.0

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage

Participants In This Episode

The History of North America - Mark

What Was That Like? - Scott Johnson

Permanent Record Studios in Austin - Mike

Film Spotting

Childless Not By Choice - Civilia Morgan

Dave's appearance on Childless Not by Choice

The Author Inside You - Matt

Dave's Appearance on The Author Inside You

The Relaxed Dog - Robert Ober

Tourpreneur- Shane Whaley.

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Mentioned In This Podcast

Profit From Your Podcast Book

Voice Advantage Giveaway (Lots of Free Stuff)

Podcast Review Show

How To Niche Down Your Podcast?

Mailerlite Email List Tool

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9 Tips to Make Your Podcast Binge Worthy

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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05/09/22 • 36 min

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5.0

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.

Sponsor: Focusrite Interfaces Make You Sound Amazing
  • Focusrite has been at the forefront of audio technology since 1985
  • Focusrite interfaces are great for all content creators
  • Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
  • Easy to use
  • Great sound quality
  • More info can be found at: www.focusrite.com/podcasters
Making Your Podcast Binge-Worthy

Something to think about: What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary.

1. It has to be GOOD, actually very good.

2. Create click-attracting titles. I use a tool called Headline Studio

3. Get your audience asking, What Happens Next??

4. Give them multiple points of insight.

5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin

6. Add an element of Fear of Missing Out (FOMO).

7. Get Your Best Content In Front of Your Audience

8. Teasing Your Audience

9. Have a Show that Walks Through a Process

Make your content relevant. Be YOURSELF.

Free Zoom Reduces Amount of Time

Check out Squadcast(my favorite). If you must use something free there is zencastr and cleanfeed. You can just upgrade your zoom account ($15)

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee. Use THIS LINK to get a discount Go to www.schoolofpodcasting.com/start Mentioned In This Episode

Siskel and Ebert

Howard Stern Private Parts

Link Whisperer Plugin

Podcast Branding.co

Jordan Harbinger Start Page

Libsyn.com Media Hosting (use the coupon code sopfree to get up to 2 months free)

The Messengers Podcast

The movie "The Messengers: A Podcast Story"

Presonus Revelator Dynamic microphone

Why Free Media Hosts Don't Work on

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They See You Before They Hear You Podcast Branding With Mark Des Cotes

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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11/01/21 • 40 min

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5.0

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro:

For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Question of the Month

Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both.

Go to www.schoolofpodcasting.com/question by November 26th

If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these)

Again, www.schoolofpodcasting.com/question

Mentioned In This Show

podcastbranding.co (Mark's Company)

Ask the Podcast Coach

Podcast Rodeo Show

Podcast Artwork Preview Tool

Profit From Your Podcast Book

Canva

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google -

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What Inspires People To Tell a Friend?

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

play

09/27/21 • 42 min

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Participants

Matt from The Author Inside You

Scott from What Was That Like?

Jennifer Bourbon Barrel Podcasting

Timothy from Podwrecked and Create Art Podcast

Haley from Adoptees On

Jerry from Beyond the Rut

Mark from the History of North America

Wayne from the Packer's Fan Podcast, and Media Voice Overs.

Fred from Grump Old Bears

MENTIONED IN THIS PODCAST

Podcast Rodeo Show

Dumb People With Terrible Ideas

Social Media Marketing Podcast

Project Hail Mary

Samson Q2u

Podtrak P4

Dave's "My Gear" page.

Leading the Bleeding Podcast

Podcasting 2.0

New Podcast Apps

No Agenda Stream

The Chosen

Virgin River

Libsyn promo code sopfree to get a full month free.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

TOPICS

01:34 Autographed Copies of Profit From Your Podcat 02:10 The Show I Love to Hate 03:21 Zeigarnik effect 05:01 What Makes a Good Podcast? 06:39 What Happens Next? 07:48 Example of Dripping Content 09:11 Sponsor...

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Is Podcast Success Only For Celebrities?

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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07/12/21 • 43 min

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5.0

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content.

Full episode description at

www.schoolofpodcasting.com/783

Ready to Get Into the Arena With a Podcast?

I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me.

Enjoy the Podcast But Don't Need My Services?

I've provided value, you can provide value here.

SPONSOR: Podpage

If you want a great-looking website for your podcast, quit trying to squeeze a podcast into a template for something that is not a podcast. Quit trying to learn Javascript. You get get a great-looking website for your podcast in 5 minutes. You can try it for free at www.schoolofpodcasting.com/trypodpage

Mentioned In This Episode

Podpage

Learn Podpage (for free)

Joe Rogan's first live stream

Joe Rogan Interviews Adam Curry

No Agenda Show,

Mike Rowe - What Not How Episode

Paris Hilton Podcast

New Media Show

Jerry Seinfeld Video

Guitar Speak Podcast

Join the School of Podcasting

Book a Podcast Strategy Call

Buy Me a Coffee

Sign up for the Newsletter

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The Ultimate Guide to Hosting and Guesting Podcast Interviews

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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07/08/19 • 98 min

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5.0

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews.

Free Podcast Interview Guide

There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide

For Full Show Notes go to www.schoolofpodcasting.com/678

Topics Include:

3:15 Appreciating your audience

7:29 Don't get blinded by resumes

10:40 Connect the Dots

16:13 How to turn down someone who wants to be on your show

18:38 Where to find Guests

20:20 Interviewing Celebrities

21:20 The Ask

25:37 Pre-Interviews

28:08 DO THE WORK

32:11 Be Vulnerable

34:08 Tag Team Interviews

41:02 Setting Guest Expectations

44:12 Shaping the Interview Questions

46:36 The Day of the Interview

49:23 Introducing the Guest

50:36 Get them to tell stories

54:15 The NPR Formula

56:54 the Importance of Shutting Up

01:01:00 Gear for conducting interviews on the road face to face

01:06:47 Proper Mic Technique

01:07:16 Recording "in the studio"

01:08:14 Recording podcast interviews remotely

01:14:10 Controlling the Interview

01:17:25 The End of the Interview

01:18:15 Getting your guests to share your podcast

01:23:22 Editing the Interview

01:26:17 Being a guest on podcasts

01:27:13 Do the work

01:30:12 The Golden Rule Guest

If you'd like the full show notes for this episode you can get them as a PDF

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

Work With Me

Join the School of Podcasting or let me be your podcast mentor

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Creating a Personal Podcast Brand That Resonates with Your Audience

Podcasting School - From the School of Podcasting - Plan, Launch, Grow and Montize Your Podcast

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03/08/21 • 49 min

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5.0

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience)

Sponsor: The School of Podcasting

Join the School of Podcasting and never worry about sounding bad, spending too much money on gear, and being all alone to be frustrated and angry. When you join the School of Podcasting you get:

  • Step by step tutorials
  • A Private Networking Group
  • Live group coaching
  • Priority email support

Join today worry-free with my 30-day money-back guarantee.

www.schoolofpodcasting.com/join

What is a Personal Brand?

Your personal brand is your identity or your reputation. A definition that Dr. Andrea loves is, “Your personal brand is what others think and say about you when you're not in the room.”

Click Here to get the workbook to walk you through the exercises discussed in today's episode.

Step 1: What differentiates you?

Step 2: Email 10 People

Step 3: Take a Personality Test

Where Your Brand Appears in Your Podcast

Your podcast brand includes:● What people read (show notes). Your emails (and have ONE thing in your email signature). ● What people hear (your episodes, and the quality of audio). ● What people see (artwork). Come up with a color scheme (for example two colors) and two fonts that you use consistently and it will build your brand

How This All Works: Identifying your strengths, and a personal positive message that has deep personal meaning to you, delivered in a unique way allows you to BE YOU. It will come naturally. Leaning on your strengths can help reduce burnout as you’re not doing things that don’t come naturally.

It can clear up situations by identifying what you can and can’t do.

When you identify the verbiage you want to use, and how you want to appear and deliver your message, you provide your audience with the tools to tell their friends. If their friends ask, “What podcasts are you listening to, they can easily explain what your show is about, who it’s for, and what the benefit it. They also can explain the motivation of the show.

Connect with Dr. Andrea Wojnicki

Podcast: Check out the Communicate with CONFIDENCE – The 4Ps: Practice, Proverb, Pep talk, and Pirate episode

Website: www.talkabouttalk.com

Newsletter with Free Tips

LinkedIn

Facebook Group

Coaching & Courses

Online Corporate Training

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Rich Bennett

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Dave's podcast is a must listen for all podcasters. One of the first podcasts I started listening to when I decided to get into podcasting.

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