Product led vs. sales led growth with Aazar Shad

In this podcast, we talk about sales.

Sales is not the right way to grow every single company. And when I say sales, I'm talking about the process of having conversations with your customers, explaining how your product works, helping them see value and how you can take them from where they are today, to where they want to go. This involves people. But there are a lot of companies that grow without this type of sales motion.

This movement is called product led growth. And there's a tension between sales led and product led growth. Usually people are in one camp or the other, depending on which category they're in and how their product works. I'm excited because in this episode, we're going to talk with Aazar Shad, who has experience with both.

This interview was inspired by a podcast that Aazar recorded entitled "Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did."

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