Online Marketing Basics for Busy Website Owners
Vicki Jakes
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Why I built my new membership website myself
Online Marketing Basics for Busy Website Owners
03/08/21 • 33 min
In this episode of Online Marketing Basics for Busy Website Owners, I cover why I decided to move my membership content from Teachable to a website I have built myself with Memberpress.
My decision to use Teachable in the beginning of my course content creation journey was the right one as it's a a ready-to-go platform, but as time has gone on, it's become apparent that I need to host my content on my own "land".
I only started working with Memberpress last year after helping two members create their own membership websites and I was blown away with how self-serve the building process was.
Ultimately, as Memberpress is a plugin it should be easy to install on your website and configure, and I certainly found it that easy, but you do need to get familiar with the best way to use it to restrict content.
It's taken me a lot longer than I thought it would to build my own Memberpress website. This has been due to spending far too much time researching how to host captioned video and also being distracted by being hacked back in Oct 2020. I have finally done it though and will be "soft" launching the new membership website to my members this week.
I took on a lot of the producing of the website so that I could learn how to teach the process and i am very excited to do this later in the year!
Jump to...
00:00 - Intro
02:08 - My news - I'm about to launch a new membership website!
03:20 - What is Memberpress?
05:39 - Why Teachable is a great platform to get started on a beginner
10:35 - How Memberpress works
12:56 - Teachable wasn't right anymore to host my membership
15:26 - Why being hacked stopped me from starting the build
16:29 - Finding the right platform to host my video
20:38 - Why I'm loving searchie.io
23:03 - Starting the testing process
24:02 - Things I'd wish I'd done differently
27:15 - What building my own website has been like
What it takes to grow a successful online business with Teresa Heath-Wareing
Online Marketing Basics for Busy Website Owners
03/22/21 • 43 min
In this episode of Online Marketing Basics for busy website owners, I am delighted to interview Teresa Heath-Wareing host of the popular weekly podcast “Marketing that Converts”.
Teresa is an award-winning international speaker, TEDx speaker, trainer, podcaster and business owner and with her extensive experience in the world of marketing (online and offline), was the ideal person for me to chat with about what it takes to grow an online business.
We find out about her background as a marketer, and what made her decide to start her own business "accidentally".
She covers the effort and drive she has put into her own business visibility growth and discusses when a business might feel like they have "made it" (hint: the answer is never!)
I get the low-down on how she bagged guests like James Wedmore and Amy Porterfield on her podcast and how Pat Flynn become her "warm-up act".
We also manage to chat about what we think are the importantly marketing tactics that small businesses should be applying in 2021.
This is an episode packed with stories and nuggets of great info. I really enjoyed the chat and hope you do too!
Jump to:
00:01 - Intro from Vicki
02:20 - Intro to Teresa
03:48 - The story behind being an "accidental entrepreneur"
07:29 - The origins of her online marketing business
10:49 - The importance of "graft" in your business
12:43 - How Teresa got into speaking
14:48 - When do we feel like we've "made it"?
17:39 - How she bagged those podcast guests!
23:54 - Why small businesses need to nail the basics
27:24 - We're not fans of "bro" marketers - here's why.
29:45 - The importance of appreciating what you've got
32:45 - What's working in marketing 2021
37:20 - Why 121 selling is still important
41:55 - Wrap up
Find Teresa online at the following places online:
https://teresaheathwareing.com/
https://teresaheathwareing.com/teresa-heath-wareing-podcast/
https://www.instagram.com/teresa_heathwareing/
100 Blog Posts in 30 days - Can it be done?
Online Marketing Basics for Busy Website Owners
04/26/21 • 39 min
Back in 2020 I attempted to write 30 blog posts in 30 days knowing that consistent blog writing could help improve my organic search traffic from Google.
I only managed to get to 20 posts done in that month, but there has been a lasting effect from the organic search traffic that I get to my website.
I learned so much from the process that I've decided to do it again, but this time with a twist!
In this episode you'll hear about my history as a blogger and my top tips for writing blog posts.
You'll also hear more about this crazy scheme that I have planned!
When Your Business Doesn't Feel Like Work (with Nikki Jones)
Online Marketing Basics for Busy Website Owners
01/03/22 • 46 min
We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners.
In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic.
We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives someone to want to start a business about their passion.
I also geeked out heavily with Nikki about books too which I hope you enjoy listening to as much as I did! if you're not a reader then maybe you feel like giving it a go after tuning in. I dare you!
-
Follow Nikki on Instagram here: instagram.com/thebookishmindset
Check out the Bookish Mindset website here: www.thebookishmindset.com
Plus check out her book recommendations:
Day 04 - Supercharge Your Website Challenge - SEO
Online Marketing Basics for Busy Website Owners
06/10/21 • 27 min
Welcome to the best bits from the first day of the Supercharge Your Website Challenge.
This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days.
Today it's Day 04 and we look at how your website is viewed by Google and whether you rank for your own business name...or not.
It's a simple exercise and gives you an idea of whether you need to do much work to be even seen on the first page of search results for something that is quite often assumed.
I also cover info about some useful tools you can use to research keywords and how your website performs on search engines plus cover my own 3-prongs approach to developing an SEO strategy.
Useful links:
https://keywordseverywhere.com
https://search.google.com/search-console
https://www.google.com/business/
See you back for the best bits of Day 05 (the final day!) tomorrow!
Day 01 - Supercharge Your Website Challenge
Online Marketing Basics for Busy Website Owners
06/07/21 • 25 min
Welcome to the best bits from the first day of the Supercharge Your Website Challenge.
This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days.
Today it's Day 01 and we're focusing on the Challengers' ideal customers and the problems that they solve for them.
I'll cover some useful takes on how you can stand out from a business marketplace to get the attention of your ideal customer and why it's so important to do that.
I also cover info about some useful tools you can use to learn a bit more about your ideal customer too including:
https://business.facebook.com/insights
https://www.surveymonkey.co.uk
https://www.facebook.com/ads/library
https://keywordseverywhere.com
See you back for the best bits of Day 02 tomorrow!
Day 03 - Supercharge Your Website Challenge - Site structure
Online Marketing Basics for Busy Website Owners
06/09/21 • 21 min
Welcome to the best bits from the first day of the Supercharge Your Website Challenge.
This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days.
It's Day 03 and today we go BIG reviewing the structure of your entire website!
We help you look at whether you have too many pages or not enough based on what you have learned about your ideal customer over the past couple of days.
Sites we looked at during the session include:
Reviving a dead email list with "Email Paramedic" Troy Ericson
Online Marketing Basics for Busy Website Owners
06/28/21 • 44 min
Do you have an email list that's just sitting there?
You're too scared to email your subscribers in case they unsubscribe.
Maybe you have no idea what to say?
Getting back on the horse with email marketing is something I'm always trying to get website owners to think about as it's so easy to neglect your email list when there are so many other things to do.
If this sounds like you, then you're going to love this episode.
I managed to bag an interview with Troy Ericson, known as the ‘Email Paramedic’ for his ability to revive his clients' dead email lists and turn them into revenue streams of $100k+ per month.
He has some of the most creative techniques and tactics for reviving subscribers to engage I've seen in a while and he reveals a few during the episode that will bring your email list back to life in a heartbeat.
Expect hints and tips on how to get your emails opened...
What to do when someone unsubscribes..
Being compliant with regulations...
Plus why competitor research is a good thing.
You can find Troy and his lead magnets at the following links:
Day 02 - Supercharge Your Website Challenge
Online Marketing Basics for Busy Website Owners
06/08/21 • 21 min
Welcome to the best bits from the first day of the Supercharge Your Website Challenge.
This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days.
Today it’s Day 02 and looking at whether you're actually selling from your homepage and making it clear how your ideal customer can do business with you.
I cover what makes a great call-to-action whether your are product website or a service-based website.
Sites we looked at during the session to give you:
https://silverfinchjewelrydesign.com
https://www.healthandfitnesshive.co.uk
https://www.garyvaynerchuk.com
Tools:
See you back for the best bits of Day 03 tomorrow!
How I helped 100 business owners build their own WordPress website in 3 weeks
Online Marketing Basics for Busy Website Owners
05/17/21 • 47 min
This week on Online Marketing Basics for Busy Website Owners, we're going for a trip down memory lane back to the year 2019.
Over the past 2 years, I have helped hundreds of business owners build their own WordPress website using my WordPress website build 'bootcamp' course.
It's my step-by-step methodology for building client websites that take students through how to buy hosting, a domain name, get WordPress set-up and then build their site using an easy-to-follow page builder plugin.
The course, now know as The Website Builder, is one of the things I am most proud of because I know what impact it can have on a business owner thinking "can I make money online?"
Some of my first students have gone on to have massive success with their websites since then like Sarah from Friends and Canines Dog Treats, and Sonya from The Brighton Ballet School.
Their websites act as the chief marketing and sales tool in their businesses, being home to their business information and a place where their ideal customers can pay for the products or services.
During the initial round of the course, they got full-on hand-holding and support to get their websites live and now they're shining examples to other members in my paid Membership group with what they can achieve, as both managed to survive the pandemic and make money during that time.
You'll hear all about why I created the course and what it was like for business owners taking part.
Along the way you'll learn about the step-by-step process that I teach and pick up whether you could build your own WordPress website too.
In this episode I refer to the following sites:
Friends and Canines Dog Treats: https://friendsandcanines.co.uk/
The Brighton Ballet School: https://brightonballetschool.co.uk/
To join for one month and get access to the Website Builder course is just £79 per month.
Once you've joined you get so much more than lessons on how to build a website and drive traffic to it (although that is pretty awesome).
One member said, "it’s not the kind of group that you join to learn “something” and leave. There’s always something new to learn, grow and stretch those boundaries to create an even better business."
If you've read enough and want to see what it's all about, then head to the link below to sign up:
SIGN UP HERE:
https://superchargeyourwebsite.com/membership-sign-up/
We'll close this early access on Friday 21st May, so grab the opportunity now while you can.
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FAQ
How many episodes does Online Marketing Basics for Busy Website Owners have?
Online Marketing Basics for Busy Website Owners currently has 44 episodes available.
What topics does Online Marketing Basics for Busy Website Owners cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Online Marketing Basics for Busy Website Owners?
The episode title 'The highs and lows of running a small product business with Emma Hanney' is the most popular.
What is the average episode length on Online Marketing Basics for Busy Website Owners?
The average episode length on Online Marketing Basics for Busy Website Owners is 41 minutes.
How often are episodes of Online Marketing Basics for Busy Website Owners released?
Episodes of Online Marketing Basics for Busy Website Owners are typically released every 7 days.
When was the first episode of Online Marketing Basics for Busy Website Owners?
The first episode of Online Marketing Basics for Busy Website Owners was released on Oct 7, 2020.
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