Marketing Automation. The good, the Bad & the Chat Bot.

The words Marketing Automation are thrown around quite a bit and the topic can sometimes be seen as a dark art, something that only giant companies do but that's not true at all. Automating in an intelligent way can lead to better results and happier customers for any size of business.

In episode 74 of Not Another Marketing Podcast I'm talking to Mike Maynard, CEO of Napier B2B. It's a really interesting chat about email automation, chat bots and a lot more.

You can find Mike on LinkedIn and he's just launched a new B2B marketing podcast called The Marketing B2B Technology Podcast.

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There's also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it's once a month & crammed full of news, podcasts & interviews.

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