The Power of Relevance: Key Insights for Marketing Leaders
10/08/24 • 65 min
Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.
Our expert panel includes:
- Doug Rozen, CMO, Rokt
- Emma Medina, SVP of Marketing, Cincoro Tequila
- Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
- Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
- Renee Paradise, Strategic Digital Adviser, Veronica Beard
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Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.
Our expert panel includes:
- Doug Rozen, CMO, Rokt
- Emma Medina, SVP of Marketing, Cincoro Tequila
- Mia Libby, SVP of Enterprise, Wall Street Journal Barron's Group
- Thomas Ranese, Former Chief Marketing Officer at Uber & Chobani
- Renee Paradise, Strategic Digital Adviser, Veronica Beard
FOLLOW US!
Previous Episode
Pursuing Purpose: Infusing Meaning into Modern Marketing
In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.
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