The Next Frontier of Commerce–Clickable, Shoppable TV Forum | SPECIAL EDITION

05/11/23 • 33 min

The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing. Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do this well.

This special episode was recorded from an MTM Forum hosted at Roku’s brand-new headquarters. The NYC marketing community discussed how to reach traditionally unreachable viewers with new options for conversion, including breakthrough video commerce.

The Visionaries on the forefront of this shift are: Dan Robbins, VP, Ad Marketing & Partner Solutions at Roku; Brian Beitler, Founder of Sune and GM Live Shop Ventures LLC; Kalen Thornton, VP Sports, Entertainment & Gaming at PepsiCo; Nick Buzzell, CEO at NBTV Studios & Channels; Suzy Whaley, President at Golf Nation.

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05/11/23 • 33 min

MTM Visionaries - The Next Frontier of Commerce–Clickable, Shoppable TV Forum | SPECIAL EDITION

Transcript

ROKU FORUM

[00:00:00] Nadine Dietz: Hello and welcome to Visionaries. I'm your host, Nadine Dietz, GM of marketers at Manor and Executive Vice President of Mt. M's. Parent Company, which is 24 7. Today we are excited to share a special episode from one of our live forums hosted at the Roku headquarters in New York City. We brought the marketing community together to dive deep into an exciting new frontier of commerce, which is all about clickable shoppable tv, the new wa

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