Snap Inc. Forum: The Now, Next, New Playbook

11/10/22 • 45 min

How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all categories, and how to organize new technology, countless channel options, and innovative thinking into a strategy that works.

Today's special Visionaries episode features Kenny Mitchell, CMO of Snap Inc, Angelic Vendette Global Head of Marketing of Alo Yoga, Kristin Patrick EVP and CMO of Claire's, Sadira Furlow CMO of Happy Money, Mike Cessario Co-Founder & CEO of Liquid Death Mountain Water, and Fabiola Torres CMO of Pepsi Energy!

This special episode was recorded from a recent in person event, however, every other episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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11/10/22 • 45 min

MTM Visionaries - Snap Inc. Forum: The Now, Next, New Playbook

Transcript

[00:00:02] Nadine Dietz: Welcome, welcome, welcome. So, um, first of all, I have to say thank you Kenny, so much for being our host. And Doug, Doug is, Yes. Thank

[00:00:10] Video 1: you.

[00:00:16] Kenny Mitchell: thank you everyone for coming out. Um, I would take zero credit for being the host. Trying to make sure we had a room.

[00:00:23] Nadine Dietz: Um, so it's a great room.

[00:00:2

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