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MTM Visionaries - Pepsi and WWE Marketing Leaders Take a Look into the Future of Media

Pepsi and WWE Marketing Leaders Take a Look into the Future of Media

08/01/22 • 28 min

MTM Visionaries

Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!

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Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world of media and content marketing. These visionaries are seeing massive success because they are testing and learning new strategies within the worlds of fragmentation, streaming, mobile, Web3, and the NFT market and consistently producing impactful content.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!

Previous Episode

undefined - Introducing Visionaries

Introducing Visionaries

Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.

In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands:

-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)

-Todd Kaplan, CMO, Pepsi

-Tim Ellis, CMO, NFL

-Kory Marchisotto, CMO, e.l.f. Beauty

-Musa Tariq, CMO, Go Fund Me

-Walter Geer III, Chief Experience Design Officer, VMLY&R

-Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta

-Deborah Wahl, Global Chief Marketing Officer, General Motors

-Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media

-Linda Boff, CMO, General Electric & President of GE Foundation

Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.

ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!

Next Episode

undefined - General Motors and General Electric CMOs on Catalyzing Transformation through Human Connection

General Motors and General Electric CMOs on Catalyzing Transformation through Human Connection

In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric future, and GE’s vision for sustainable aviation, healthcare, and energy, these two brands are taking on the world with inspiring innovations.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click
here.

FOLLOW US!

MTM Visionaries - Pepsi and WWE Marketing Leaders Take a Look into the Future of Media

Transcript

WEBVTT

1

00:00:13.769 --> 00:00:18.990

Stephanie McMahon: Hello everyone, I see there's still folks joining so we're just going to give it a minute here.

2

00:00:23.280 --> 00:00:24.090

Okay.

3

00:00:25.800 --> 00:00:38.070

Nadine Dietz: We are going to get started so Hello everyone, welcome to mtm visionaries Thank you so much for joining us today with the CMO Pepsi and the CEO of wwe.

4

00:00:38.070 --&

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