NFL and Snap CMOs Discuss The New (Augmented) Reality

08/01/22 • 31 min

Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array of screens. These leaders understand the balance of fun and candid content because social media, at its root, is more than entertainment; it’s community building. Read full article.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

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Previous Episode

Introducing Visionaries

Marketers That Matter is excited to introduce “MTM Visionaries,” a podcast featuring today’s top marketing executives who talk about future-proofing their teams and work climate with candor, humor, and brilliance.

In today’s launch episode, we introduce some of the remarkable Visionaries and thought leaders behind the brands:

-Stephanie McMahon, Co-CEO, WWE (Note: at time of interview her role was CBO)

-Todd Kaplan, CMO, Pepsi

-Tim Ellis, CMO, NFL

-Kory Marchisotto, CMO, e.l.f. Beauty

-Musa Tariq, CMO, Go Fund Me

-Walter Geer III, Chief Experience Design Officer, VMLY&R

-Eric Toda, Head of Meta Prosper & Global Head of Social Marketing, Meta

-Deborah Wahl, Global Chief Marketing Officer, General Motors

-Jabari Hearn, SVP, Marketing & Entertainment, Westbrook Media

-Linda Boff, CMO, General Electric & President of GE Foundation

Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. Visionaries is aired every Tuesday at 9 AM PT and brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more click here.

ABOUT VISIONARIES
Every episode is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
FOLLOW US!

Tweet us at @MTMInsights, @NadineDietz
Find us on LinkedIn & Instagram

Next Episode

General Motors and General Electric CMOs on Catalyzing Transformation through Human Connection

In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric future, and GE’s vision for sustainable aviation, healthcare, and energy, these two brands are taking on the world with inspiring innovations.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.

FOLLOW US!