Turn Away Leads and Double Your Business

11/09/20 • 39 min

No we are not crazy! Turning away leads can really double (or more) your mortgage business. This sounds counterintuitive to what brokers think, because the standard strategy is to cast the net far and wide and get as many clients as possible. However, this results in a lot of mortgage brokers not having enough time in the day and becoming inefficient.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted talk about a controversial approach to growing your business. They reveal the benefits of choosing a niche market. They share how this can help mortgage businesses attract better customers and more referrals.
Are you ready to turn away leads and grow your business? Let James and Ash inspire you with this episode.
The Key Questions

If someone rings up tomorrow with a million-dollar home loan or a massive commercial transaction or a car loan, why should I turn that away? (5:13)
Why would you chase a commercial deal when it doesn't feed into your objectives? (9:25)
Why do you think a lot of mortgage brokers don't seem to get this? (10:18)
Why not have relationships with other specialists that you can send these non-core clients? (12:54)

What You’ll Learn

If you turn away leads, you will double your business. (0:52)
If you help with everything, you become an expert of nothing. (3:12)
Diversify, but only at the right time. Never as a way to make more money to fill the gaps that you should be making from home loans. (18:42)
If you are trying to go after everybody, you get nobody. (21:46)

Accelerate Faster

You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

If someone rings up tomorrow with a million-dollar home loan or a massive commercial transaction or a car loan, why should I turn that away? (5:13)
Why would you chase a commercial deal when it doesn't feed into your objectives? (9:25)
Why do you think a lot of mortgage brokers don't seem to get this? (10:18)
Why not have relationships with other specialists that you can send these non-core clients? (12:54)

What You’ll Learn

If you turn away leads, you will double your business. (0:52)
If you help with everything, you become an expert of nothing. (3:12)
Diversify, but only at the right time. Never as a way to make more money to fill the gaps that you should be making from home loans. (18:42)
If you are trying to go after everybody, you get nobody. (21:46)

Accelerate Faster

You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Previous Episode

Attracting $1,000,000 Deals

Every mortgage broker wants $1,000,000+ deals. You get paid a lot more for the same work. But attracting these larger clients and deals requires a different strategy, because these clients are different. You have to show up differently.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted discuss the secrets to attracting $1,000,000 deals. How to think about these clients, who they are and what they want, and how you need to position yourself so they take you seriously (and don't just see you as another dime-a-dozen mortgage broker).
If you want to get bigger deals across your desk more often, join James and Ash and learn how to show up like an Expert Authority.

The Key Questions

Who can afford a $1 million+ deal? (2:04)
What type of mortgage broker are seven-figure clients attracted to? (4:28)
Why do seven-figure clients want more than just the best deal? (10:04)
How to position yourself to attract high-value clients. (16:40)

What You’ll Discover

The truth about $1 million+ mortgage clients. (2:44)
The best source of seven-figure deals. (5:33)
The mindset you need to attract $1 million+ deals. (7:04)
The mistakes mortgage brokers make when looking for referral partners, and how to avoid them. (15:36)

Accelerate Faster

You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!

Next Episode

Stop Doing $1 Tasks

Mortgage brokers are often stuck in the trap of doing $1 tasks, and it's holding them back from earning more money and spending more time on the tasks they enjoy most. The problem is, the industry teaches brokers to do this, and many never escape the $1 trap.
In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted reveal why mortgage brokers are approaching their job and business wrong, and are often stuck in an administration rut. It takes a mindset shift and a business focus to break out.
If you want to escape the $1 task trap and become a highly-paid mortgage expert, let James and Ash show you how!
The Key Questions

Why do so many mortgage professionals fail to offload low-value work? (5:51)
Why do some mortgage brokers feel the need to do $1 tasks? (9:05)
What happens when you stop doing $1 tasks? (11:16)
How to identify $1 tasks and re-assign them to your team effectively? (16:00)

What You’ll Discover

The two main categories of tasks a mortgage broker does. (2:13)
The Holy Grail of the mortgage broking industry. (3:24)
The #1 reason why mortgage brokers can’t stop doing $1 tasks. (7:39)
A common mistake people make when trying to delegate. (19:11)

Accelerate Faster

You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!