82. E-commerce Innovations with Oren Inditzky from Wix
07/01/24 • 32 min
https://youtu.be/iwAQU-BxNU4
On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.
At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.
Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.
We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.
Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.
This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.
Let's start the show.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Oren Inditzky, Wix's VP and General Manager of Online Stores.
LinkedIn: https://www.linkedin.com/in/oren-inditzky/
Wix - https://www.wix.com/
Takeaways:
- Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.
- The platform includes an advanced drag-and-drop editor for storefront customization.
- Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.
- AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.
- Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.
Chapters:
00:00 Introduction and Role at Wix
05:41 Directly Using Wix vs. Working with a Local Agency
07:56 Tools Provided to Agencies with Wix Studio
10:41 Integration and Customization Options
25:10 Differentiation and Challenges for Brands
28:05 Tips and Recommendations for Merchants
https://youtu.be/iwAQU-BxNU4
On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.
At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.
Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.
We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.
Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.
This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.
Let's start the show.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Oren Inditzky, Wix's VP and General Manager of Online Stores.
LinkedIn: https://www.linkedin.com/in/oren-inditzky/
Wix - https://www.wix.com/
Takeaways:
- Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.
- The platform includes an advanced drag-and-drop editor for storefront customization.
- Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.
- AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.
- Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.
Chapters:
00:00 Introduction and Role at Wix
05:41 Directly Using Wix vs. Working with a Local Agency
07:56 Tools Provided to Agencies with Wix Studio
10:41 Integration and Customization Options
25:10 Differentiation and Challenges for Brands
28:05 Tips and Recommendations for Merchants
Previous Episode
81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team
https://youtu.be/6wzNPvZekN0
In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including social media, SEO, and content creation, freeing up valuable time and resources for businesses.
Naama discusses the strategic approach of MarkeTeam.ai, emphasizing the importance of balancing organic and paid media efforts. She highlights how their AI platform can quickly adapt to changing market conditions and provide tailored recommendations to optimize marketing budgets and achieve better results. We also explore the collaborative nature of their AI agents, which work together to generate creative solutions and drive performance.
This episode offers a fascinating look at the future of marketing, showcasing how AI can transform the way businesses plan and execute their strategies. Join us now and discover how MarkeTeam.ai helps companies navigate the complex marketing landscape with cutting-edge technology.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai
LinkedIn: https://www.linkedin.com/in/naama-manova-twito-7b634b13/
MarkeTeam.ai - https://www.marketeam.ai/
Takeaways:
- Marketing .ai is a fully autonomous AI marketing team that helps marketers and small teams achieve big results with fewer resources.
- The platform connects to various data sources and uses a domain-specific foundation model to provide recommendations and strategies for different marketing channels.
- The AI agents in the platform work collaboratively with users, allowing for a multi-human, multi-agent chat experience.
- The platform is gradually releasing new agents and features, with the social media agent already available.
Chapters:
00:00 Introduction to Marketing .ai
02:25 Collaborative AI Agents
06:09 Data Sources and Decision-Making
08:29 Budgeting and Resource Allocation
10:47 Customizing Strategies and Recommendations
12:26 User Experience and Engagement
15:07 Building Trust and Empowering Users
19:35 Integration of AI in Operations
21:33 Rewarding Successful Implementation
23:22 Training Models and Data Management
25:20 Marketing Throughput and Content Strategy
28:17 Balancing Focus and Diversification
29:17 Rollout of New Agents and Features
31:31 Challenges and Resilience
32:25 Fun Fact: Baking to Destress
Next Episode
83. Mastering CLV for Profitability with Valentin Radu
https://youtu.be/MvT1zBzmFHw
Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.
Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.
Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.
I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Valentin Radu, founder and CEO of OmniConvert.
LinkedIn: https://www.linkedin.com/in/valentinradu/
Omniconvert - https://www.omniconvert.com/
The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5
Takeaways:
- Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.
- Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.
- Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.
- Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.
- Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.
Chapters:
00:00 Introduction and Background
02:37 The Connection Between CLV and Profitability
10:44 The Three Pillars of Customer Retention
25:18 The Importance of Lead Indicators in Driving Growth
32:13 Career Highlights and Lessons Learned
36:44 The Power of Understanding Customer Needs in Sales
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