Mastering eCommerce Marketing
Eitan Koter
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Top 10 Mastering eCommerce Marketing Episodes
Goodpods has curated a list of the 10 best Mastering eCommerce Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Mastering eCommerce Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Mastering eCommerce Marketing episode by adding your comments to the episode page.
129. Building Digital Authority with Darren Jamieson
Mastering eCommerce Marketing
11/12/24 • 36 min
In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world.
During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive.
Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don’t work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google’s updates caught up with them. They also cover the importance of empowering a team to love the industry they’re in, as well as Darren’s approach to bringing a brand’s content to life in a way that sets them apart from the competition.
Whether you’re new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Darren Jamieson, co-founder of Engage Web
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engage Web: https://www.engageweb.co.uk/
Engaging Marketeer Podcast: https://engagingmarketeer.com/
Darren Jamieson’s Personal Website: https://darrenjamieson.com/
Watch the full Youtube video here:
https://youtu.be/59E3jMvtPHU
Takeaways:
- Engage Web has been in business for 15 years, longer than most agencies.
- Continuous learning is crucial for keeping the team engaged and informed.
- Quality content is essential for SEO success.
- SEO should be viewed as a long-term strategy, not a quick fix.
- Understanding Google's priorities can help businesses succeed online.
- AI can assist in content creation, but quality must be prioritized.
- Identifying target customers is key to effective marketing.
- Using the right tools can enhance SEO efforts.
- Setting clear client goals is vital for success.
- Be cautious about whose advice you follow in digital marketing.
Chapters:
00:00 Introduction to Engage Web and Its Journey
03:08 Empowering Teams Through Continuous Learning
05:58 The Importance of Quality Content in SEO
08:58 SEO as a Long-Term Strategy
11:52 Understanding Google's Perspective
15:13 Navigating SEO Challenges with AI
18:08 Identifying Target Customers and Market Demand
21:08 Leveraging Tools for SEO Success
24:03 Setting Client Goals and Expectations
27:06 Case Study: E-commerce Success Story
29:55 Advice for Aspiring Digital Marketers
32:53 Conclusion and Resources
140. The Untold Story of National Underwear Day with Michael Kleinmann
Mastering eCommerce Marketing
02/07/25 • 34 min
Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce.
In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations.
Michael also shares his thoughts on agencies (spoiler: he’s not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about.
Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Michael Kleinmann, Founder & CEO at Underwear Expert
Michael Kleinmann’s LinkedIn: https://www.linkedin.com/in/michaelkleinmann/
Underwear Expert: www.underwearexpert.com
Watch the full Youtube video here:
https://youtu.be/0C0cJ8FPQq8
Takeaways:
- Michael Kleinmann entered the underwear industry by accident.
- Fresh Pair was one of the first companies to sell underwear directly to consumers online.
- National Underwear Day was created to boost SEO and brand visibility.
- Innovative marketing strategies can significantly enhance brand recognition.
- The subscription model offers unique challenges and opportunities in e-commerce.
- Niche marketing is essential for standing out in a competitive landscape.
- Content creation fosters community and brand loyalty.
- Technology plays a crucial role in operational efficiency and customer experience.
- Customer acquisition costs are rising and require a holistic marketing approach.
- Retention strategies are vital for subscription-based businesses.
Chapters:
00:00 Introduction to E-commerce and Underwear Expertise
02:59 The Journey of Fresh Pair: From Startup to Success
05:53 Innovative Marketing: National Underwear Day and PR Strategies
09:10 Transitioning to Subscription Models: The Underwear Expert
12:00 Niche Marketing: Targeting the Gay Community
14:57 Content Creation and Community Building
17:55 The Subscription Experience: Personalization and Curation
21:04 Tech Innovations: Middleware and Operational Efficiency
24:02 Customer Acquisition Challenges in E-commerce
26:59 Retention Strategies and Managing Churn
30:00 Future Trends in E-commerce and Subscription Models
117. Managing Full Funnel E-commerce with Nicholas Hernandez
Mastering eCommerce Marketing
10/11/24 • 39 min
In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space.
During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities like organic and paid marketing, to customer retention strategies at the bottom of the funnel. He also discusses how Felina is expanding its product line into athleisure and loungewear, offering a new way to engage both their loyal and new customers.
A key takeaway from the episode is how Nicholas and his team are navigating the challenges of transitioning a legacy brand to the digital space while staying agile. He shares some practical strategies for balancing wholesale and e-commerce, and the importance of understanding your customer, whether online or in-store. There’s also an interesting look at how Nicholas applies his startup experience to keep the team lean, adaptive, and focused on testing new ideas.
It’s a conversation packed with real-world strategies and thoughtful approaches to scaling e-commerce. So, let’s get into it with Nicholas Hernandez.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Nicholas Hernandez, Director of Ecommerce at Felina
LinkedIn: https://www.linkedin.com/in/nicholasfhernandez/
Felina: https://www.felina.com/
Watch the full Youtube video here:
https://youtu.be/eqRWeGd9vi4
Takeaways:
- Nicolas Hernandez manages the entire customer funnel at Felina, from top-of-funnel marketing to bottom-of-funnel retention efforts.
- Felina, a company with a 35-year history in wholesale, has recently transitioned to selling online and is building a tech stack and funnel as if it were a direct-to-consumer company.
- The best marketing is the kind that feels like a story or narrative that customers are genuinely excited to engage with.
- Tapping into brand affinity and creating a genuine connection with customers can be a powerful differentiator in a crowded market.
- Understanding the customer journey and developing messaging that resonates with customers at each stage of the funnel is crucial for successful marketing campaigns. Understand the customer and create a cohesive brand experience
- Analyze and optimize various touchpoints in the customer journey
- Listen to extreme customer feedback and leverage brand advocates
- Be open to experimentation and don't rely on historical success
- Passion for classic cars and background in the entertainment industry
Chapters:
00:00 Introduction and Overview of Felina
03:04 Balancing Innovation with a Legacy Organization
06:10 Transitioning from Wholesale to Direct-to-Consumer
09:01 The Power of Storytelling in Marketing
11:48 Creating Genuine Connections with Customers
16:41 Developing Messaging for Each Stage of the Funnel
20:45 Analyzing Performance and Reworking Strategies
23:38 Optimizing the Funnel and Customer Touchpoints
27:11 Listening to Extreme Customer Feedback
29:24 Being Open to Experimentation
32:51 Agile Mindset and Startup Experience
35:22 Passion for Classic Cars and Entertainment Industry Background
120. Driving E-Commerce Growth at Puma with Christopher Baird
Mastering eCommerce Marketing
10/18/24 • 30 min
Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic.
In this episode, Christopher talks about the unexpected growth Puma saw when they launched their South Africa eCommerce site and how they quickly adapted to the challenges of balancing supply chains, forecasting, and managing customer demand during such an uncertain time. He also shares his thoughts on how Puma has been using data analytics and AI to get a better understanding of their customers, optimize their operations, and improve profitability.
Christopher explains how Puma has embraced omni-channel strategies and worked closely with brick-and-mortar partners, online marketplaces, and third-party platforms to grow their business. He also touches on the importance of product inventory management and how the company is staying agile in a fast-changing retail environment.
If you’re interested in how data, customer experience, and smart business decisions come together to grow an eCommerce operation, this episode is a great listen. So, sit back and enjoy this conversation between Eitan and Christopher Baird.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Christopher Baird, Head of Ecommerce South Africa at PUMA Group
LinkedIn: https://www.linkedin.com/in/christopher-john-baird/
PUMA Group: https://about.puma.com/en
Watch the full Youtube video here:
https://youtu.be/JwMOT2M64ss
Takeaways:
- Agility and adaptation are crucial in the face of unexpected growth and challenges.
- Understanding customer data and leveraging it can drive client lifetime value and loyalty.
- Finding the right partners is essential for a global consumer intelligence platform.
- Operational efficiency and product inventory management are key factors in e-commerce success.
- Balancing profitability and investment is important in the early stages of e-commerce.
Chapters
00:00 Launch of Puma e-commerce in South Africa
03:13 Adapting to COVID-19 and Unexpected Growth
09:14 Focus on Client Lifetime Value and Loyalty
11:04 Data Analytics and Insights Intelligence Platform
15:03 Operational Efficiency and Inventory Management
20:19 Balancing Profitability and Investment
83. Mastering CLV for Profitability with Valentin Radu
Mastering eCommerce Marketing
07/03/24 • 41 min
https://youtu.be/MvT1zBzmFHw
Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.
Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.
Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.
I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Valentin Radu, founder and CEO of OmniConvert.
LinkedIn: https://www.linkedin.com/in/valentinradu/
Omniconvert - https://www.omniconvert.com/
The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5
Takeaways:
- Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.
- Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.
- Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.
- Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.
- Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.
Chapters:
00:00 Introduction and Background
02:37 The Connection Between CLV and Profitability
10:44 The Three Pillars of Customer Retention
25:18 The Importance of Lead Indicators in Driving Growth
32:13 Career Highlights and Lessons Learned
36:44 The Power of Understanding Customer Needs in Sales
82. E-commerce Innovations with Oren Inditzky from Wix
Mastering eCommerce Marketing
07/01/24 • 32 min
https://youtu.be/iwAQU-BxNU4
On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.
At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.
Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.
We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.
Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.
This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.
Let's start the show.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Oren Inditzky, Wix's VP and General Manager of Online Stores.
LinkedIn: https://www.linkedin.com/in/oren-inditzky/
Wix - https://www.wix.com/
Takeaways:
- Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.
- The platform includes an advanced drag-and-drop editor for storefront customization.
- Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.
- AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.
- Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.
Chapters:
00:00 Introduction and Role at Wix
05:41 Directly Using Wix vs. Working with a Local Agency
07:56 Tools Provided to Agencies with Wix Studio
10:41 Integration and Customization Options
25:10 Differentiation and Challenges for Brands
28:05 Tips and Recommendations for Merchants
54. Inside the Printer Supply Industry with Bo Acimovic: Sustainability and Sales
Mastering eCommerce Marketing
04/22/24 • 41 min
https://youtu.be/7Mf7Uf0ixzs
Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability.
Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the importance of technical information and compatibility. Bo explains the onboarding process for dealers and the continuous development of their B2B platform.
He discusses the use of customer feedback and data analysis to improve the website and enhance the customer experience. Bo shares insights into the balance between offline and online strategies and the importance of integrating third-party systems through APIs. In this conversation, Bo Acimovic discusses the importance of API integration in e-commerce, allowing customers to easily connect their systems and access data. He highlights the benefits of integrating via API, such as automating product database updates and streamlining order processing.
The conversation also explores the convergence of B2B and B2C e-commerce, with a focus on personalization and data collection. Bo shares insights on international sales, payment methods, and selling on Amazon and other marketplaces. The discussion delves into the customization of product data and integration with various e-commerce platforms. Bo also discusses the role of AI in e-commerce, particularly in chatbot applications.
The conversation concludes with a focus on B2B strategies and the importance of customer focus.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Bo Acimovic, Director of Global e-commerce for Clover Imaging Group
LinkedIn: https://www.linkedin.com/in/bo-acimovic/
Takeaways:
- The printer supplies industry is a green and sustainable industry that offers cost-effective alternatives to OEM products.
- Selling uninteresting products requires a focus on technical information, compatibility, and educating customers about the benefits of remanufactured products.
- Continuous website development and small changes are more effective than large redesigns to improve the customer experience.
- Collecting and analyzing data is crucial for understanding customer behavior and improving the website and marketing strategies.
- Balancing offline and online channels is important to cater to different customer preferences and needs. API integration in e-commerce allows for easy connection and access to data.
- B2B and B2C e-commerce are converging, with a focus on personalization and data collection.
Chapters:
00:00 Introduction and Background
01:14 Clover Imaging Group and the Printer Supplies Industry
02:50 Challenges and Benefits of Remanufactured Products
03:35 Selling Uninteresting Products
05:07 Dealer and Customer Journey
07:08 Streamlining the B2B Platform
09:06 Customer Support and Feedback
10:08 Collecting and Analyzing Data
12:28 Offline vs Online Strategies
13:18 Data Analysis and Upselling
15:09 Real-Time Recommendations at Checkout
19:16 API Gateway and Integration
22:09 B2B and B2C Convergence
24:56 International Sales and Payment Methods
27:25 Selling on Amazon and Third-Party Marketplaces
30:40 AI in E-commerce and Chatbots
36:09 Pride in In-House Teams and Fun Fact
38:04 Nikola Jokic and Focusing on What You Do Best
38:46 Conclusion
77. Customer-Centric Commerce: Lisa Scheps of Lancome
Mastering eCommerce Marketing
06/13/24 • 33 min
https://youtu.be/0b5b0fB0F1s
Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry.
In this episode, Lisa shares her unique perspective on the shift of power from retailers to brands and now to consumers, highlighting how the rise of social media and platforms like TikTok have transformed consumer behavior. We discuss the importance of maintaining a strong brand presence across multiple channels, from the traditional beauty counter to online platforms, ensuring that consumers have a seamless and educational shopping experience.
We also dive into the challenges and opportunities presented by digital transformation, the evolving role of AI in marketing, and the impact of customer-centric strategies on business success. Lisa's passion for mentorship and helping the next generation of professionals shines through, as she shares her experiences and advice for navigating the landscape of retail and e-commerce.
Stay tuned for a compelling conversation filled with valuable takeaways and actionable insights from Lisa Scheps. Enjoy the episode!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Lisa Scheps, Vice President at L'Oréal
LinkedIn: https://www.linkedin.com/in/lisa-a-scheps-mba-ab0003a/
Takeaways:
- The beauty industry has seen a shift in power from retailers to brands and now to consumers, who dictate what they want, how they want it, and when they want it.
- Digital transformation is a complex process that requires a customer-centric approach and a deep understanding of consumer trends and behaviors.
- Email marketing is evolving, with declining open rates but strong click-through rates. Social listening and surveying customers are important tools for understanding consumer preferences.
- Lisa is passionate about mentorship and helping young professionals navigate their careers. She also has a personal interest in jewelry design.
- Being adaptable and open to change is crucial in the ever-evolving world of retail and marketing.
Chapters:
00:00 Introduction and Quick Overview
03:05 The Shift in Power in the Beauty Industry
06:14 Digital Transformation in the Beauty Industry
09:03 The Changing Dynamics of Email Marketing and Social Listening
23:44 The Challenges of Targeting Different Generations
26:21 Targeting Gen X Plus and the Future of Work
28:38 Passion for Mentorship and Jewelry Design
30:37 Closing Thoughts and Optimism for the Future
81. Marketeam.ai: The World’s First Fully Autonomous AI Marketing Team
Mastering eCommerce Marketing
06/27/24 • 36 min
https://youtu.be/6wzNPvZekN0
In this episode, our host Eitan Koter joined by Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai, a groundbreaking company that has created the world's first fully autonomous AI marketing team. With over 24 years of experience in the marketing industry, Naama brings a deep understanding of the challenges and opportunities marketers face today. She explains how MarkeTeam.ai assigns a team of specialized AI agents to handle various marketing functions, including social media, SEO, and content creation, freeing up valuable time and resources for businesses.
Naama discusses the strategic approach of MarkeTeam.ai, emphasizing the importance of balancing organic and paid media efforts. She highlights how their AI platform can quickly adapt to changing market conditions and provide tailored recommendations to optimize marketing budgets and achieve better results. We also explore the collaborative nature of their AI agents, which work together to generate creative solutions and drive performance.
This episode offers a fascinating look at the future of marketing, showcasing how AI can transform the way businesses plan and execute their strategies. Join us now and discover how MarkeTeam.ai helps companies navigate the complex marketing landscape with cutting-edge technology.
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/ecom-pulse-podcast/
Talk to us on Social:
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Naama Manova-Twito, co-founder and CEO of MarkeTeam.ai
LinkedIn: https://www.linkedin.com/in/naama-manova-twito-7b634b13/
MarkeTeam.ai - https://www.marketeam.ai/
Takeaways:
- Marketing .ai is a fully autonomous AI marketing team that helps marketers and small teams achieve big results with fewer resources.
- The platform connects to various data sources and uses a domain-specific foundation model to provide recommendations and strategies for different marketing channels.
- The AI agents in the platform work collaboratively with users, allowing for a multi-human, multi-agent chat experience.
- The platform is gradually releasing new agents and features, with the social media agent already available.
Chapters:
00:00 Introduction to Marketing .ai
02:25 Collaborative AI Agents
06:09 Data Sources and Decision-Making
08:29 Budgeting and Resource Allocation
10:47 Customizing Strategies and Recommendations
12:26 User Experience and Engagement
15:07 Building Trust and Empowering Users
19:35 Integration of AI in Operations
21:33 Rewarding Successful Implementation
23:22 Training Models and Data Management
25:20 Marketing Throughput and Content Strategy
28:17 Balancing Focus and Diversification
29:17 Rollout of New Agents and Features
31:31 Challenges and Resilience
32:25 Fun Fact: Baking to Destress
115. Customer-Focused Marketing Tips with Adele Nasr
Mastering eCommerce Marketing
10/08/24 • 31 min
Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.
In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success.
We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do.
So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr!
Website: https://www.vimmi.net
Email us: [email protected]
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/
LinkedIn Vimmi: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball
LinkedIn: https://www.linkedin.com/in/adelenasr
Synergy Pickleball: synergypickleball.com
Adele's consulting email: adeleconsulting.com
Adele's consulting page: https://brand.page/adeleconsulting
Watch the full Youtube video here:
https://youtu.be/O6SCGQqSGTY
Takeaways:
- Transparency and authenticity are key in brand communication to build trust with customers.
- Understanding the customer's perspective and simplifying messaging can improve the connection with the audience.
- Zero party data, competitor research, and user-generated content are valuable sources of information for marketing strategies.
- Owned media, such as quality content and helpful resources, should be prioritized alongside paid media.
- Earned media, including social media presence and user reviews, plays a crucial role in building trust and credibility.
- Adele's new venture, Synergy Pickleball, offers a unique subscription program for pickleball enthusiasts.
- Work-life balance can be achieved through quality time with loved ones and effective scheduling and planning.
Chapters:
00:00 Introduction and Adele's Marketing Journey
08:29 Customer Focus and Building a Customer-Focused Organization
11:32 Messaging and the Importance of the Customer's Perspective
15:39 Establishing a Strong Foundation with Owned and Earned Media
19:36 Growth Marketing with Heart and Synergy Pickleball
26:25 Work-Life Balance and Adele's Tips
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FAQ
How many episodes does Mastering eCommerce Marketing have?
Mastering eCommerce Marketing currently has 142 episodes available.
What topics does Mastering eCommerce Marketing cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Mastering eCommerce Marketing?
The episode title '36. Mastering the Art Market: Amitai’s Story of OverstockArt.com' is the most popular.
What is the average episode length on Mastering eCommerce Marketing?
The average episode length on Mastering eCommerce Marketing is 40 minutes.
How often are episodes of Mastering eCommerce Marketing released?
Episodes of Mastering eCommerce Marketing are typically released every 2 days.
When was the first episode of Mastering eCommerce Marketing?
The first episode of Mastering eCommerce Marketing was released on Dec 18, 2023.
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