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MarTech Podcast ™ // Marketing + Technology = Business Growth - How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

MarTech Podcast ™ // Marketing + Technology = Business Growth

11/22/21 • 12 min

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Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era. Show Notes

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11/22/21 • 12 min

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