Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection

Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard. Show Notes

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• Quimby Melton: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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