Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Marketing Today with Alan Hart - 254: Human Connection and No-Ego Marketing with Docupace’s Ryan George

254: Human Connection and No-Ego Marketing with Docupace’s Ryan George

Marketing Today with Alan Hart

04/07/21 • 33 min

Star filled black icon

5.0

(1)

plus icon
Not bookmarked icon
Share icon

In this 254th episode, Alan Hart talks with Ryan George, Chief Marketing Officer at Docupace Technologies, a financial technology company focused on the wealth management industry.

In this episode, Alan and Ryan discuss the B2B marketing space, Ryan's focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success.

At the beginning of the conversation, they discuss Ryan's transition from public relations to marketing, his role as CMO at Docupace, and how Ryan thinks about B2B marketing in today's world. From his perspective, “leads don't come overnight,” and it's the human connection that creates value and really draws customers to your product.

Throughout the rest of the interview they talk about looking for “the kernel of truth” when people give you feedback, as well as Ryan's desire for people in other departments to make sure employees are engaged and have what they need. To find out how Ryan responds in both situations, take a listen to this episode of Marketing Today.

In this episode, you'll learn:

  • Why human connection is so important in B2B marketing
  • How the value you create makes a difference
  • Why authenticity makes or breaks your connection
  • What a “no-ego” marketing strategy looks like

Key Highlights:

  • [01:20] How Ryan travels “with muscle” to get interviews
  • [02:42] Ryan's career path
  • [04:05] Ryan's transition from public relations to marketing
  • [04:52] What is Docupace and who do they serve
  • [06:28] What it's like to be a CMO at Docupace
  • [07:13] How Ryan thinks about B2B marketing today
  • [09:29] ABM marketing and seeking insights
  • [12:02] Learning drives your content marketing strategy
  • [16:29] How Ryan handles feedback on his marketing tactics
  • [19:07] Ryan's responsibility around culture and employee development
  • [22:43] Operating with a no-ego mentality
  • [23:32] An experience that defines Ryan, made him who he is today
  • [25:39] Ryan's advice for his younger self
  • [26:51] A recent impactful purchase Ryan made
  • [29:00] The brands, companies, and causes Ryan follows
  • [31:38] What Ryan says is the biggest threat for marketers today

Resources Mentioned:

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.



Hosted on Acast. See acast.com/privacy for more information.

04/07/21 • 33 min

profile image

1 Listener

Star filled black icon

5.0

(1)

plus icon
Not bookmarked icon
Share icon

Episode Comments

5.0

out of 5

Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey Icon
Star filled grey Icon

1 Rating

Star iconStar iconStar iconStar iconStar icon

eg., What part of this podcast did you like? Ask a question to the host or other listeners...

Post

AMA Boston's profile image

AMA Boston

@amaboston

Apr 8

horizontal dot icon
Star Filled iconStar Filled iconStar Filled iconStar Filled iconStar Filled icon
not liked icon

Like

Reply

Featured in these lists

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/marketing-today-with-alan-hart-19836/254-human-connection-and-no-ego-marketing-with-docupaces-ryan-george-12712022"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 254: human connection and no-ego marketing with docupace’s ryan george on goodpods" style="width: 225px" /> </a>

Copy