Marketing is the Product Podcast

Kyle Orth came straight from the sky and onto our show - literally.
While meditating at a local park, I opened my eyes to Kyle paragliding down right next to me. After chatting for a few minutes, Kyle agreed to come onto the show.
Join us as we talk to Kyle about what he does, how he got into paragliding and aviation, as well as the mindset that you need to have to remain composed in such an intense environment.
0:16 - Falling from the sky and onto our podcast
1:45 - What is Paragliding?
4:20 - What was the goal of this particular jump?
6:00 - How long were you in the air?
7:40 - Mitigating Risk
9:00 - What got Kyle into aviation
12:00 - Feeling of flying...
14:00 - Taking fear into account
21:45 - How equipment has made the sport safer
29:45 - Pandemic, working, and particulars of the field
33:40 - Flying in clouds, aviation, and safety
41:30 - More details on Kyle's flight into the park
47:00 - What shaped you into who you are?
51:22 - What makes up Kyle Orth aside from aviation?

Aaron Franklin is an Insurance Broker at State Farm in Chattanooga, Tennessee. Insurance is a tough industry to understand, and tougher still to make exciting. Yet Aaron finds meaning helping people through his work.

In this episode, Aaron talks about how he became an insurance agent, why he loves what he does, and his passions are outside of work.

Aaron's Phone Number: 423-894-2481. You can find him online here.

0:30 - Aaron's introduction... How did you get into insurance?
5:30 - Aaron's baseball career and how it shaped him.
12:10 - Chattanooga tornado in early 2020
19:45 - How has COVID-19 impacted the insurance business?
24:05 - What is your favorite part of what you do?
25:55 - What drives you?
28:30 - What do you do for promotion?
31:50 - What do you do in your free time?
37:00 - Lessons from golf.
40:50 - Where can you find Aaron?
42:00 - Closing remarks

Starting your first business is brutally difficult. Even though Pangea was founded in 2019, I can hardly imagine how much harder it would be to launch a business in 2020! Yet some brave souls are doing that, and Ryan Lowthian is one of them.

Ryan runs and owns Leviathan Clothing. It's a brand new clothing store on Shopify whose mission is to make unique clothes with an unconventional aesthetic. Translation: imagine bright colors and ornate design inspired by Japanese street art.

Ryan is on a mission: elevate artists with weird styles and give people clothes they want to wear. His store is tailor-made to figure out what people like without incurring huge costs. Curious about how that works? Listen to this podcast (or read the transcript) to learn more!

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Want to know more about Leviathan Clothing? Go to https://leviathan-clothing-613.myshopify.com/ to learn more.
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Like what you hear? You can read more from us on https://marketingistheproduct.com.
Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.

We're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency.

Find out how we, as a company, got started, as well as a bit of Brandon's backstory.

Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.
Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she’s the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.
- From Maureen's Bio
Join us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business.
Show Notes
40s - Maureen’s introduction
4:00 - What did you learn from your parents in regards to entrepreneurship
10:37 - What were the events following your education here in the US
14:50 - What do big brands know that growing brands might not know
18:45 - How does business to business marketing differ from business to consumer marketing
22:40 - Tips to financial freedom: lessons from Maureen’s mentor
29:00 - Talking more about Maureen’s passion project: Taji Foundation
33:40 - Advice when thinking about starting a business: getting it off the ground
38:40 - What Maureen is passionate about aside from work
44:30 - Reflection on life, perspectives, and final thoughts...
Check out Startward Consulting. Also on Facebook.