Better by Design
01/20/22 • 28 min
North Sails boasts a design team with unparalleled breadth and depth resulting in sails that are, naturally, ‘better by design.’ With a team of 60-strong, North Sail designers are innovators and opinion leaders– their collective experience is our competitive advantage. In episode 2, we sit down with two figureheads in this team to better understand how the North Sails designers work together to create the world's best products. From performance racing to performance cruising, the team at North Sais is driven and determined to lead sailing into the future.
JB Braun, Director of Design and Engineering at North Sails, is the driving force behind the team. Design teammate Dave Lenz is the North Sails European Design Manager based at the North Sails loft in Gosport. Together, Braun and Lenz oversee a roster of the industry's most talented and sought-after expertise.
North Sails boasts a design team with unparalleled breadth and depth resulting in sails that are, naturally, ‘better by design.’ With a team of 60-strong, North Sail designers are innovators and opinion leaders– their collective experience is our competitive advantage. In episode 2, we sit down with two figureheads in this team to better understand how the North Sails designers work together to create the world's best products. From performance racing to performance cruising, the team at North Sais is driven and determined to lead sailing into the future.
JB Braun, Director of Design and Engineering at North Sails, is the driving force behind the team. Design teammate Dave Lenz is the North Sails European Design Manager based at the North Sails loft in Gosport. Together, Braun and Lenz oversee a roster of the industry's most talented and sought-after expertise.
Previous Episode
Tools of the Trade
Advanced mathematical modeling complements the North Sails innovative spirit. In this episode, we talk design, simulation, and the bespoke North Design Suite with three generations of sail engineers. Michael Richelson, Marco Capitani, and Brodt Taylor all bring their unique skills to the table and help create the cutting-edge products that give North Sails its signature competitive edge.
Next Episode
Changing Tacks: Talking Kiteboarding & Windsurfing (feat. Nick Jacobsen)
In this episode, we are joined by our friends from NorthActionsports (the brand behind North Kites and North Windsurfing). Professional kiteboarder Nick Jacobsen, and aero engineers Chris Williams and Steve Calder stop by Loft 57 to talk about the future of their respective sports, and how North is applying aero-engineering and high-performance innovation to their wind-powered sports.
Episode 3 is a tack from our normal conversations but we had a blast discussing how North is leading the way in all things wind, and helping professional athletes achieve their wildest dreams. You won't believe what Jacobsen wants to do next!
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