E01 - Book Review: Talk Triggers by Jay Baer and Daniel Lemin

EPISODE 01 -

Living The Next Chapter Book Review: Talk Triggers by Jay Baer and Daniel Lemin
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
Has anyone ever suggested a show to binge on a streaming channel to you? A must-see movie? A song to Add To Your Spotify Playlist? When you know, like and trust someone you are more apt to follow through on their recommendation because you both know, like and trust each other! It happens every day - and it should - if you have a business, if you are an artist, musician or creator of anything really - you want people to talk about you and what you do, even when you are not in the room! What you do and who you are should trigger talk, conversation and interest - commercials are always looking to sell us on something - the words of a friend have power!
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Book Affiliate Link: Talk Triggers on Amazon
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