LinkedInformed Podcast. The LinkedIn Show

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

Happy New Year!

This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform.

PLUS - Post of the year 2022

and of course, the first post of the week for 2023

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency.

Also;

• Are LinkedIn being disingenuous about the recent HiQ ruling?
• I chat with John Espirian about this years algorithm research
• An amusing and very topical Twitter related post of the week

Welcome to LinkedInformed 371. Here's what you can expect this week...

• The strength of (moderately) weak ties and how this applies to LinkedIn
• New Page commitments
• Scheduling content with Aaron Pickering
• Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved.

Also covered;

• Headlines still count for search results - confirmed!
• The new 'About this profile' feature...is it any good?
• New LinkedIn AI goes head-to-head with AI-based image generators
• Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
• Microsoft's quarterly financial results show continued growth for LinkedIn
• Should we stop Liking before we comment?
• How can you accurately measure the impact of Dwell time (posts)
• Finding your old posts
• New types of links for image, video, and template posts