Like & Describe: The Official YouTube Trends Podcast

MatPat kicks off the New Year by talking about the top YouTube videos and creators of 2022...and his predictions for future trends in the year to come. He’s joined by YouTube’s Global Director of Culture & Trends, Kevin Allocca, and Culture & Trends Manager Maddy Buxton. As they dig into YouTube’s year-end US Top 10 lists, they geek out about everything from comfort creators and cozy gaming to the future of AI-generated content.

YouTube's 2022 Top 10 Lists: www.youtube.com/trends/2022/us/

Check out the video podcast at yt.be/LikeDescribe!

Every day, people all over the world post videos of themselves doing everything from slurp-ily eating Ramen, to crinkling paper, to playing Minecraft while whispering about the world that they’re exploring. In 2022 alone, videos related to ASMR received over 90 BILLION views on YouTube.

In this episode, MatPat searches for answers to all of his burning ASMR questions. Like, can he find the first ever ASMR video? What is actually happening in the brain when people experience ASMR? And can he finally feel the brain tingles?

Check out the video podcast, plus a video of MatPat’s full lesson with Maria from Gentle Whispering ASMR, at yt.be/LikeDescribe!

To contribute to Dr. Richard’s research, head to asmruniversity.com and scroll down to click the ASMR Research Survey.

Featured Videos:

• SLEEPY VIBE💤 ASMR • Soft Spoken • Brushing • AIR hum • Lights Meditation
• ASMR Tissue Paper zZZ 🌟 Crinkles, Cutting, Wrapping Crystals 🌟 Soft Spoken
• ASMR for People With Short Attention Spans
• ASMR Mouth Sounds That Are Extremely Intense
• ASMR ⛏️ ULTIMATE Minecraft Relaxation 😴 Close Up Ear to Ear Facts 💎 Minecraft ASMR
• Jake Gyllenhaal Explores ASMR with Whispers, Bubble Wrap, and a Camera | Celebrity ASMR | W Magazine
• ASMR 🙌🏼 3.5 HOURS 🙌🏼 Fabric Sounds 🤗 NO TALKING [Long]
• Virtual Barber Shop (Audio...use headphones, close ur eyes)
• Whisper 1 - hello!
• “Oddly IKEA”: IKEA ASMR
• ULTRA Pure Gold Super Bowl Commercial with Zoe Kravitz ASMR
• ✂️ Sleep-inducing Haircut 💇 ASMR | Shampoo | Page Flipping | Scissors
• Cardi B Explores #ASMR | W Magazine
• ♥️💄♥️💄#makeup #makeuptutorial #asmr #satisfying

This episode, MatPat sits down with hip-hop experts Tuma Basa and Curtiss King to dive into the ways that type beats have changed the hip-hop industry, how art gets produced, and hot takes on AI in music.

Tuma Basa is the Director of Black Music & Culture at YouTube. He’s been working in the Hip Hop space for 25 years, and is responsible for a little playlist you might’ve heard of...RapCaviar.

Curtiss King is a California-based producer and rapper who’s worked with artists like Kendrick Lamar and Mack 10. Visit his channel Curtiss King TV for the latest industry commentary and insights.

Featured Videos:

Lil Nas X - Old Town Road (Official Video) ft. Billy Ray Cyrus

Desiigner - Panda (Official Music Video)

CJ - WHOOPTY [Official Music Video]

J. Cole - procrastination (broke)

In celebration of Hip Hop's 50th anniversary, YouTube is rolling 50 Deep. Check out the 50 Deep flagship playlist at: yt.be/yt50deep

Check out the video podcast at: yt.be/likedescribe

*Each host has been compensated for their involvement in this series.

2023 came jam-packed with trends ranging from music to video games to, of course, crazes that were just downright absurd. In this especially epic episode, our host, MatPat is joined by co-host Anthony Padilla, to uncover the 2023 Trending Topics (US)! Witness as Anthony challenges MatPat's YouTube prowess by serving up the cleverest of clues that'll keep MatPat guessing.

So, think you're a trendspotter? Put your knowledge to the test! How many trends could you nail? Drop your score in the comments at yt.be/likedescribe

Music Fans! Explore the soundtrack to your own year on YouTube with 2023 Recap. Explore the music you loved. The feelings you felt. Plus a totally custom album cover based on your listening. Get your YouTube 2023 Recap by visiting youtube.com/musicrecap?utm_source=recap_eoypodcast_eoy23 on mobile.

Featured Videos (*spoiler alert!*):

Miley Cyrus - Flowers (Official Video)

Peso Pluma, Natanael Cano - PRC (Video Oficial)

Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

Garten of Banban - Official Trailer

Garten of Banban 2 - Official Trailer

Grimace shake 🥤hitting a bit too different! #thatlittlepuff #grimace

Grimace Shake

Film Theory: We Found Barbie Land!

The Barbie Movie Understood the Assignment! 🤣 #shorts

ASMR Friend Gets You Ready for the Barbie Movie 🎀 (fast and aggressive, personal attention, grwm)

skibidi toilet

skibidi toilet 14

skibidi toilet 8

We’re talking Anime! MatPat is joined by creators JazzyGuns & Shonen Showdown, as well as YouTube trends expert Earnest Pettie, to delve into how Black creators have amplified anime's impact on mainstream culture. Get ready for a conversation jam packed with all things Anime that explores the influence of the artform, celebrates its diverse fanbase, and examines its expanding role in shaping popular culture.

Shonen Showdown (aka Rob) is a focal point of the anime community that specializes in anime and manga debates, character power rankings, and anime inspired comedy.

Jasmine is dedicated to in-depth anime reviews and gameplay on her personal channel, Jazzy Guns, and her duo channel, Dwayne and Jazz.

Creator Call-Outs:

CalebCity

RDCworld1

SSJ9K

KING VADER

Synsei_

Cj Dachamp

Codenamesuper

BucketHatSplash

Anime Sundays

Rinnegoddess

YaBoyRoshi

Lupasan

Video Mentions:

If Anime Shows Were People

I Asked 100 Anime Fans To Make A Tier List

Danganronpa: Trigger Happy Havoc

Polygon Article:

Anime is huge — and we finally have numbers to prove it